Marketing Manager

About the role
We are looking for a Marketing Manager who can build marketing as a systematic channel for generating new business — not only at the strategy level, but also hands-on.

Your main focus will be Inbound Marketing, deep content strategies, SEO, and AI/LLM search optimization (GEO), integrated with funnel building, analytics, and marketing automation.
The main goal of the role is to attract organic, high-intent traffic, build industry authority, generate inbound leads, and convert them through multi-touch marketing funnels.

What you will do:
Inbound Marketing & Strategy
Develop and implement inbound marketing strategies aligned with business goals to drive organic pipeline and qualified leads.
Build and optimize end-to-end inbound marketing funnels — from deep content hub strategies and offer creation to analytics and lead conversion.
Test and optimize hypotheses, acquisition channels, target audiences, content formats, and value propositions.
Plan and manage the marketing budget, evaluating ROMI and long-term customer acquisition efficiency.
Deep Content & AI Production
Drive a deep content strategy: produce high-value technical/industry articles, whitepapers, case studies, and research reports that build authority.
Leverage AI tools for audience research, content generation/editing, performance analysis, and workflow automation.
Apply advanced copywriting principles to craft compelling content, landing page copy, and messaging frameworks.
SEO & LLM Search Optimization (GEO)
Plan and execute classic technical and content-led SEO strategies to dominate traditional search engine result pages (SERPs).
Optimize brand presence and content for AI search engines and LLMs (ChatGPT, Claude, Perplexity, Google AI Overviews / SearchGPT) via GEO (Generative Engine Optimization).
Monitor AI search visibility, perform entity-based SEO, and build structured, authoritative content structures that LLMs pick up.
Social Media & LinkedIn Thought Leadership
Develop and test relevant social and professional-network marketing initiatives.
Build authority on LinkedIn and other relevant professional channels as part of the overall inbound strategy.
Work with organic LinkedIn strategies, employee advocacy, or LinkedIn Ads/ABM campaigns where relevant.
Email Marketing & Lead Nurturing
Build and optimize automated email and messenger lead-nurturing workflows.
Develop lifecycle marketing campaigns to turn inbound content readers into MQLs/SQLs.
Create multi-step nurturing funnels for complex B2B buyer journeys.
Marketing Automation & AI Workflows
Build technical marketing projects, including landing pages, CRM integrations, lead capture, and automated funnels.
Set up and optimize marketing automation using tools such as Zapier, Make, or similar no-code platforms.
Systematically integrate AI tools and automation into daily marketing workflows to maximize scalability.
Conversion Funnel & Web Analytics
Analyze organic and inbound funnel performance to identify drop-offs and CRO opportunities.
Set up and manage analytics infrastructure using Google Analytics (GA4), tracking systems, and end-to-end attribution models.
Track key metrics such as organic CAC, CPL, ROMI, conversion rates, and organic attribution, making data-driven optimizations.
Paid Campaigns (Support Level)
Optionally manage targeted, supportive advertising campaigns across Meta Ads, Google Ads, or LinkedIn Ads to amplify high-performing inbound content.
In the future
Build and scale a dedicated marketing/content team as the function grows.

What we expect:
4+ years of experience in digital/inbound marketing, including at least 1 year in a hands-on role independently executing marketing strategies.
Strong background in Inbound Marketing, organic acquisition, and content-led funnel creation.
Deep understanding of modern SEO and GEO / LLM optimization (understanding how generative engines surface content and brands).
Hands-on experience with AI tools — both for deep content creation and for process automation, data research, and campaign optimization.
Solid understanding of web analytics (GA4, custom tracking, conversion tracking, end-to-end attribution).
Hands-on experience with automation platforms (Zapier, Make, or similar no-code/low-code tools) and CRM integrations.
Ability to act as both a strategic planner and an independent executor — from ideation to launching, measuring, and refining.
Strong analytical mindset with an outcome-oriented approach to lead generation.
Experience managing a marketing budget.
Experience in the Fintech domain.
English — B2+ (fluent written English is a must for content quality control).

Nice to have:
Experience in B2B marketing, IT, SaaS, or professional services.
Proven track record of building a marketing function from scratch.
Experience optimizing content specifically for AI search engines (Perplexity, ChatGPT, Claude, Google AI Overviews).
Practical experience with paid distribution (Google Ads, Meta Ads, LinkedIn Ads, or ABM).
Experience working with high-intent lead nurturing and automated B2B email sequences.

What we offer:
Long-term cooperation without excessive overtime.
Flexible working hours and the opportunity to work remotely.
Competitive compensation with regular salary reviews based on performance.
18 paid vacation days and 15 paid sick days per year.
Health insurance or compensation for sports expenses.
50% reimbursement for certifications, conferences, professional training, and other development activities.
50% reimbursement for English language courses.
Minimum bureaucracy, no micromanagement, transparent processes, and a supportive team culture built on trust and collaboration.