MARKETING MANAGER

MARKETING MANAGER
The University of Alabama at Birmingham

General Responsibilities\:
The Marketing Manager, Graduate Recruitment leads the strategy, planning, execution, and optimization of integrated marketing initiatives that support UAB's graduate student recruitment and enrollment goals. Situated within the Office of Marketing and Communications, this role serves as the primary strategic marketing liaison to the Graduate School, graduate programs, and schools, translating enrollment priorities into audience-centered, data-informed campaigns across the prospective student journey.

Key Duties & Responsibilities\:
1. Develops and leads recruitment marketing strategies for UAB's Graduate Programs, aligning audiences, messaging, and channels to enrollment goals and admission cycles.
2. Serves as the primary marketing liaison to the Graduate School, program directors, and graduate program coordinators; manages intake, prioritization, and scoping of recruitment requests and timelines.
3. Oversees development of program-specific inquiry nurture, application, and yield communications; writes and edits content highlighting graduate programs.
4. Owns the graduate recruitment editorial calendar and content strategy, mapped to application deadlines, recruitment events, and admission milestones; ensures compliance with CAN-SPAM and UAB brand and email policies.
5. Partners with the Marketing Systems Specialist to plan inquiry-to-enrollment automated emails, personalization, and A/B testing.
6. Analyze graduate funnel performance (inquiries, applications, admits, and enrollments) and campaign engagement; report results and recommendations to leadership and program stakeholders.
7. Performs other duties as assigned.

Salary Pay Range\: $55,180 – $80,000