Marketing Operations Manager

You will select and implement a marketing automation platform connected to the CRM. You will connect lead entry points, define lead stages and handoff rules, automate notifications and nurturing, build attribution reporting, manage consent and opt-outs, and scale marketing operations.

Responsibilities

• Evaluate and implement a marketing automation platform integrated with the CRM
• Design the data model and system synchronization
• Connect lead entry points and ensure each lead has a source, owner, and next step
• Define lead stages and handoff rules with GTM
• Automate notifications, reminders, and trial follow-ups
• Build UTM standards, event tracking, and attribution dashboards
• Build and operate Japanese- and English-language nurturing programs
• Manage data hygiene, consent, and opt-out handling
• Optimize and scale marketing operations

Requirements

• 4+ years of marketing operations or revenue operations experience
• Experience implementing a CRM and marketing automation integration
• Knowledge of APIs, webhooks, and no-code automation and integration tools
• Ability to read a data schema and write a simple query
• Experience defining lead lifecycle and sales handoffs
• Experience with web analytics, CRM, and marketing automation tools
• Professional fluency in Japanese and English