Marketing ROI Consultant

Digital marketing has stopped being just a line item in a budget and has become the growth engine for brands. But amid so many tools, data points and channels, many companies need a partner that connects all the pieces: strategy, technology, execution and results. Adsmurai has become that partner. We are a **Growth-Tech Partner**. We combine our own technology, data, artificial intelligence and expert judgment to turn marketing into a scalable growth system. We design, build and optimize the complete system that helps a brand grow better, because we believe growth doesn't come from running more campaigns, but from connecting the pieces better. Our platform, **Adsmurai Marketing Platform**, is the brain of everything. It centralizes campaign management, data, audiences and feeds, enabling brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms and KPIs in real time, automates catalogs and creatives, and analyzes e-commerce, CRM and media data to optimize advertising effectiveness. With a culture based on excellence, agility and collaboration, we foster an environment where bold innovation and efficiency generate transformative results. Our team, made up of more than 460 experts, is key to this technological revolution. We are an official partner of **Meta, Google, Pinterest and TikTok,** and a reference for leading brands in retail-fashion, luxury, education and sports. We have offices in Barcelona, Málaga, Bogotá and Madrid, setting the global standard for efficiency and excellence in digital marketing. * * * We are looking for a **Marketing ROI Consultant** to join our Marketing Science team and be a key part of expanding our Marketing Mix Modeling (MMM) solution. **🚀 The challenges of the position are:** - Leading Marketing Mix Modeling projects with clients, from definition to delivery of results. - Facilitating the adoption and understanding of the value of MMM across different client profiles (marketing, performance, management). - Collaborating with the Data Scientists and Data Engineers team to develop, adjust and improve models. - Mastering our internal MMM model-generation tool, understanding its logic and possibilities to actively contribute to building robust and relevant models. - Translating complex results into relevant and actionable insights, aligned with the client's business and marketing priorities. - Supporting clients in using MMM results in planning, forecasting and strategic decision-making processes. **💯 You are the one if:** - You have proven experience in Marketing Mix Modeling (MMM) or experience in statistical methods, econometrics and marketing performance measurement (e.g., causal inference, predictive modeling, time series analysis). - You have a solid business and marketing vision, with the ability to connect analytical results with real impact. - You enjoy facilitating conversations with clients, simplifying technical complexity and building trust. - You are a quick learner, with great curiosity and a focus on continuous improvement. - You have a C1 level of English or higher, with fluency in international environments. **✨ Nice to have:** - Knowledge of or experience with traditional and advanced attribution models (Last Click, DDA, MTA...). - Experience with experimentation and causal inference methods (A/B testing, Geo-testing, Causal Impact...) - Previous experience with data visualization tools such as Looker Studio, Tableau or Power BI. - Knowledge of cloud platforms (ideally Google Cloud Platform: BigQuery, Composer...). - Familiarity with common attribution models. - Experience in advertising investment management. - Knowledge of DataOps processes and tools (pipelines, version control, data flow monitoring). [✨](https://emojipedia.org/sparkles/) **What we offer?** - Permanent contract. - Flexible start and finish times. - Hybrid work model. - Intensive schedule on Fridays, July and August. - 23 days of vacation (+1 day for each year of seniority). - A day off for your birthday. - Continuous training and professional development through our Career Plan. - Access to AdsmuAcademy (training platform for employees). - Team activities and afterwork events. - English classes. - Gym agreement. - Flexible compensation plan: meal vouchers, transport and health insurance. * * * [**🍀**](https://emojipedia.org/four-leaf-clover/) **These are our values:** - **Make things happen:** We apply reason in decision-making based on data. We manage from start to finish and focus on results. - **Walk, run, fly:** We drive proactivity by executing ideas. We set ambitious goals, we are curious and we are not afraid of failure. - **Passionate players:** We work with a positive attitude and put passion into everything we do, with perseverance and pride in our work. - **Work together:** We build relationships of trust based on honesty. We listen, empathize and respect people. Our culture is aligned with the universal values of freedom, cooperation and self-fulfillment. Every day we work so that everyone has the same opportunities regardless of sex, ethnicity, nationality, sexual orientation, political or religious beliefs, and we will never approve any discriminatory action. Adsmurai was born in 2014 from a conversation between friends, and we strive to maintain and convey that good vibe and make it a fundamental pillar of our culture.