Marketing Specialist

About this Position As a Marketing Specialist for Henkel Bautechnik Ukraine (Ceresit brand), you will play a key role in shaping our digital presence, driving impactful communication, and supporting brand growth across core channels. This role is ideal for a digitally-savvy marketer with hands-on experience in content, media, and analytics, and a strong desire to work in a dynamic, high-performing environment. What you´ll do Develop, manage, and align the content plan across Facebook, Instagram, TikTok, YouTube, and other key digital platforms. Oversee content and updates on the company’s official website, ensuring optimization and brand consistency. Plan, launch, monitor, and optimize digital media campaigns focused on performance and brand building. Collaborate with media partners, prepare communication materials, and support external PR activities. Build and maintain partnerships with influencers to strengthen brand visibility and engagement. Prepare analytical reports, presentations, and performance insights to support data-driven decisions. Coordinate workflows with contractors, agencies, and internal teams to ensure seamless execution. Maintain necessary documentation and support marketing processes according to internal standards.