Media Buyer Dating (only with Dating Experience)

Core Responsibilities

• Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).
• Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
• Performance analysis and decision-making based on data.
• Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
• Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
• Scaling profitable campaigns while maintaining target profitability.
• Monitoring traffic quality and compliance with platform and partner requirements.
• Preparing daily/weekly reports.
• Following internal processes, security policies and confidentiality requirements.

⸻
Requirements

• 2+ years of experience as a Media Buyer / User Acquisition Manager in dating vertical
• Experience with one or more traffic sources:
• Meta (Facebook) Ads
• Google UAC
• Unity Ads
• Moloco
• Taboola
• Other Native Ad Networks
• Strong understanding of performance marketing metrics:
• ROI
• CPA
• EPC
• uEPC
• CTR
• CR
• CPC
• CPI
• LTV
• Experience launching and scaling mobile applications and link.
• Strong analytical skills and data-driven decision making.
• Experience with tracking platforms (Keitaro).
• Experience with A/B testing.
• Ability to evaluate and improve creative performance.
• Self-driven, responsible and result-oriented.

⸻