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Paid Media Manager

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Description

  • build and optimize Meta/Facebook and Instagram lead-generation campaigns by campus and program
  • write and test English and Spanish ad copy
  • create and test static and short-form video creatives
  • manage budgets and testing
  • monitor CPL, lead quality, appointments and enrollments
  • maintain Meta Pixel, events, UTMs and CRM tracking
  • work with admissions teams to close the loop from lead to enrollment
  • deliver weekly reports
  • document SOPs
  • ensure compliance with Meta policies and Texas career-school advertising rules
  • later help launch Google Search campaigns
  • 4+ years hands-on Meta Ads lead generation
  • recent experience managing at least USD 10,000/month
  • proven US-market results
  • strong tracking knowledge including Pixel, Events Manager, CAPI, GA4/GTM and CRM integrations
  • ability to produce or coordinate creatives
  • native or excellent Spanish and strong written/spoken English
  • autonomous execution
  • availability Monday-Friday with meaningful overlap with US Central Time

USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.

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