Paid Media Operator

Paid Media Operations:
- Build campaigns in Google Ads, LinkedIn Ads, and other relevant channels.
- Run weekly optimization on each account, including budgets, pacing, bids, search terms, audiences, and creative rotation.
- Perform quality assurance on all assets before deployment, including conversion tracking, UTMs, targeting, and budgets.
- Connect channel performance to CRM and attribution data to evaluate campaigns based on pipeline and revenue.
- Maintain client dashboards and draft weekly updates and monthly reports using standardized templates.
- Identify and flag issues such as broken tracking, overspend, or low conversion volume on the same day they occur.
- Contribute to the development of internal checklists to improve workflow consistency.

Client Account Management:
- Understand client goals, economic models, and measurement strategies to address performance barriers.
- Build and lead paid media strategies aligned with pipeline and revenue targets.
- Lead weekly client communications, daily Slack updates, and monthly or quarterly business reviews.

Professional Requirements:
- Maintain at least 2 years of hands-on experience with Google Ads and LinkedIn Ads for B2B SaaS companies.
- Manage at least 3 concurrent accounts with monthly budgets exceeding $20,000.
- Demonstrate an understanding of B2B demand generation, account-based marketing, and performance measurement.
- Utilize CRM and attribution data to evaluate paid media performance.
- Configure conversion tracking using Google Tag Manager, GA4, LinkedIn Insight Tag, and CRM data from HubSpot or Salesforce.
- Communicate clearly in written and verbal English to present recommendations to marketing leaders.
- Flag issues proactively and adhere to established processes.
- Exhibit a record of taking ownership of complex or blocked tasks to deliver measurable results.

Location: Remote - Anywhere

Skills required for this job:

• Account-based marketing (ABM)
• Attribution
• B2B demand generation
• Conversion tracking
• Customer relationship management (CRM)
• Demandbase
• GA4 (Google Analytics 4)
• Google Ads
• Google Tag Manager (GTM)
• HubSpot
• LinkedIn Ads
• Looker Studio
• Meta Ads
• Microsoft Advertising
• Reddit marketing
• Salesforce
• Tag management system