Paid Media Strategist

Digital marketing has stopped being just a line item in a budget and has become the growth engine for brands. But amid so many tools, data points and channels, many companies need a partner who connects all the pieces: strategy, technology, execution and results. Adsmurai has become that partner. We are a **Growth-Tech Partner**. We combine our own technology, data, artificial intelligence and expert judgment to turn marketing into a scalable growth system. We design, build and optimize the complete system that helps a brand grow better, because we believe growth doesn't come from running more campaigns, but from connecting the pieces better. Our platform, **Adsmurai Marketing Platform**, is the brain behind everything. It centralizes campaign management, data, audiences and feeds, enabling brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms and KPIs in real time, automates catalogs and creatives, and analyzes e-commerce, CRM and media data to optimize advertising effectiveness. With a culture based on excellence, agility and collaboration, we foster an environment where bold innovation and efficiency generate transformative results. Our team, made up of more than 460 experts, is key to this technological revolution. We are an official partner of **Meta, Google, Pinterest and TikTok,** and a reference for leading brands in retail-fashion, luxury, education and sports. We have offices in Barcelona, Málaga, Bogotá and Madrid, setting the global standard for efficiency and excellence in digital marketing. * * * 🔎 We are looking for a **Senior Paid Media Strategist** to join our Paid Media team at our Madrid offices. We are seeking a Paid Media Strategist to lead the digital strategy of a top-tier client, coordinating a multichannel paid media ecosystem and working cross-functionally with internal specialists, partners and the client. 🚀 **The challenges of the role are:** - Define and lead the global Paid Media strategy aligned with the client's business objectives. - Coordinate the planning, activation and optimization of campaigns across multiple channels. - Act as the main strategic point of contact for the client. - Oversee budget distribution, pacing, forecasting and KPI fulfillment. - Identify growth opportunities and synergies between channels. - Coordinate specialist teams and ensure the proper execution of campaigns. - Develop strategic recommendations based on data and results. - **Experience coordinating different channels:** Google Ads (Search, Performance Max, YouTube, Display), Meta Ads, Criteo, DV360, CTV, DOOH, TikTok Ads, Taboola / Teads, RTB House, **Television (general knowledge of planning and measurement for proper integration with the digital strategy).** [💯](https://emojipedia.org/hundred-points/) **You are the one if:** - 5+ years of experience in Paid Media or Digital Media. - Expert-level knowledge of Google Ads and the Google ecosystem. - Advanced experience in Meta Ads. - Solid experience in Criteo. - Knowledge of programmatic platforms, especially DV360. - Knowledge of CTV, DOOH, Native and Retail Media. - Knowledge of offline media planning, especially television. - Ability to manage clients, coordinate teams and lead strategic conversations. - Strong analytical orientation and experience working with business KPIs. - Knowledge of GA4, Looker Studio and digital measurement tools. [**✨**](https://emojipedia.org/sparkles/) **What we offer:** - Permanent contract. - Flexible start and finish times. - Hybrid office-remote model with 2 remote working days. - Intensive hours on Fridays, working pre-holidays, and mid-July and August. - 23 days of vacation (+1 day per year of seniority). - _Adsmubirthday_—a day off for your birthday. - Active in-house training and professional growth through our Career Plan. - AdsmuAcademy (ad hoc training platform for employees). - Team activities and _afterworks_. - English classes. - Gym agreement (WellHub). - Flexible compensation plan: meal vouchers, transport and health insurance. * * * 🍀 **These are our values:** - **Make things happen:** We apply reason in decision-making based on data. We manage from start to finish and are results-oriented. - **Walk, run, fly:** We drive proactivity by executing ideas. We set ambitious goals, we are curious and we are not afraid of failure. - **Passionate players:** We work with a positive attitude and put passion into everything we do, with perseverance and pride in our work. - **Work together:** We build relationships of trust based on honesty. We listen, empathize and respect people. Our culture is aligned with the universal values of freedom, cooperation and a passion for improvement. Every day we work so that everyone has the same opportunities regardless of their sex, ethnicity, nationality, sexual orientation, political or religious beliefs, and we will never tolerate any discriminatory action. Adsmurai was born in 2014 from a conversation between friends, and we strive to maintain and convey that good vibe and make it a fundamental pillar of our culture.