Partner Marketing Associate

Role Description & Responsibilities:

The Partner Marketing Associate is responsible for managing end-to-end Co-Marketing engagement of GEO Value partners in order to deliver the expected contribution to revenue (bookings) in accordance to the GEO’s strategic and yearly operational plan.

• Drive and be accountable of Partner Co-Marketing plan definition, execution and reporting throughout the fiscal year
• Ensure in-time and on-value Marketing engagement of designated partners to support seamlessly the GEO operational plan execution (in the context of Direct Distributed Model)
• Engage Partners in sustainable Co-Marketing activities to deliver Co-Marketing-sourced revenue along the guidelines from global Customer Engagement organization and the GEO strategic plan.
• Collaborate with 3DS Sales leadership and get buy-in of related Partner Sales Manager to align Co-Marketing means and execution with Partner capacity (headcount) and capability (certification/accreditation) plan.
• Establish Co-Marketing plan objectives & KPIs based on sales contribution ratio, industry/domain accreditations
• Work with Growth Marketing Program to determine appropriate mix of tactics, messaging & channels to achieve program objectives delegated to Value Partners.
• Bring operational support to Partners to leverage efficiently 3DS intellectual property (digital Marketing assets, subject matter experts) for lean and respectful 3DS equity execution along Marketing journey
• Support Marketing skills extension and acquisition through a co-funded partner development plan (Customer Process)
• Regularly review end-to-end Co-Marketing performance & make course corrections as necessary for optimization
• Collaborate with Marketing and Sales peers in other indirect engagement and/or other GEO to harmonize on-the-fly support to multi-engagement (CSE/CPE, CPE/CRE) and/or multi-GEO partners.

Qualifications:

• Bachelor’s degree or equivalent (MBA or advanced degree is a plus)
• 3+ years’ of experience in B2B Marketing for tech related companies
• Excellent analytical, data analysis capabilities and project/program management skills
• Ability to challenge status quo, experiment and develop innovative strategies and solutions
• Must have strong initiative, adaptability and focused attention to detail, as well as relentless willingness to embark multi-discipline stakeholders