Prime Associate Director - AT&T Authorized Retailer

Position Summary

The Associate Director is responsible for the overall sales performance, operational execution, talent development, and customer experience across two assigned districts within Prime Communications. This role provides direct leadership to District Managers and supports the execution of company initiatives while ensuring alignment with Prime Communications and AT&T standards.

The Associate Director serves as a critical link between field leadership and senior management, driving accountability, coaching leaders, and developing high-performing teams. This position requires a results-oriented leader with strong business acumen, the ability to influence multiple levels of the organization, and a passion for developing people and delivering exceptional business results.

---

Key Responsibilities

Sales Leadership & Performance

• Drive sales growth and operational performance across two assigned districts.
• Partner with District Managers to achieve and exceed sales, revenue, and profitability goals.
• Analyze sales trends, KPIs, and performance metrics to identify opportunities and implement action plans.
• Ensure consistent execution of sales initiatives, promotions, product launches, and company programs.
• Conduct regular business reviews to evaluate performance and drive accountability.

Leadership & Talent Development

• Directly coach, mentor, and develop District Managers to maximize performance and leadership effectiveness.
• Build and maintain a strong leadership pipeline through succession planning and talent development.
• Partner with Talent Acquisition and Human Resources to recruit, retain, and develop top talent.
• Conduct regular field visits to provide coaching, feedback, and leadership support.
• Foster a culture of accountability, engagement, and continuous improvement.

Operational Excellence

• Ensure operational consistency and compliance across all stores within assigned districts.
• Monitor inventory controls, cash handling procedures, operational audits, and policy compliance.
• Drive execution of company standards and AT&T operational requirements.
• Identify operational challenges and implement solutions to improve efficiency and effectiveness.
• Ensure timely completion of all required training and compliance programs.

Customer Experience

• Champion a customer-first culture throughout assigned districts.
• Monitor customer experience and reputation metrics and partner with District Managers to improve results.
• Address escalated customer concerns and operational issues as needed.
• Ensure teams consistently deliver an exceptional customer experience aligned with Prime Communications and AT&T expectations.

Strategic Execution

• Support Regional Directors and senior leadership in executing strategic initiatives and organizational priorities.
• Assist with market growth opportunities, store openings, remodels, and business transitions.
• Provide recommendations based on field observations, market trends, and business performance data.
• Serve as a change leader during organizational and operational initiatives.