Product Manager

# D2C Product Manager – Growth (D2C & Marketplaces) ## Company Overview Not specified. ## Job Summary We are looking for a dynamic **Product Manager – Growth** to lead the strategy and execution for driving online sales across our D2C (Direct to Consumer) platform and key marketplaces. The ideal candidate will blend **analytical rigor** with customer-centric thinking to optimize the digital shopping experience, scale revenues, and collaborate cross-functionally with tech, marketing, category, and online merchandising teams. ## Responsibilities - Own the **growth strategy** for online channels (D2C website + marketplaces) to deliver revenue and customer acquisition targets. - Partner with tech/UI-UX teams to enhance website and app experience, ensuring seamless customer journeys and higher conversion rates. - Collaborate with marketing on growth campaigns, performance marketing, SEO/SEM, CRM, and retention strategies. - Work with category and merchandising teams to optimize product listings, pricing, assortment, and content for maximum visibility and conversion. - Analyze funnel performance, customer journeys, and user behavior to identify growth opportunities and execute data-driven improvements. - Define product roadmaps and manage initiatives from ideation to launch, ensuring timely execution and measurable outcomes. - Identify and implement applicable SAAS tools as necessary for business growth, while keeping a sharp eye on technology costs as a percentage of revenue. - Stay updated on **e-commerce trends**, competitor strategies, and emerging technologies to drive innovation. - Champion user-centered design by deeply understanding customer needs, behaviors, and pain points. - Conduct user research, usability testing, and A/B experiments to validate design decisions. ## Qualifications - Bachelor’s degree in Business, Engineering, or a related field; MBA preferred. - 7-10 years of experience in Product Management, Growth, or E-commerce roles, preferably in consumer brands or D2C businesses. - Strong understanding of D2C e-commerce platforms, marketplaces (like Myntra, Ajio, Nykaa, etc.), and online sales dynamics. - Hands-on experience with web analytics tools (Google Analytics, Mixpanel, etc.) and performance marketing metrics. - Proven ability to work cross-functionally with tech, marketing, and merchandising teams. - Excellent problem-solving, communication, and stakeholder management skills. - A balance of **strategic thinking** and operational execution. ## Preferred Skills - Experience in scaling premium lifestyle brands. - Familiarity with user experience (UX) design principles. - Knowledge of advanced analytics techniques and frameworks. ## Experience - 7-10 years of experience in roles related to product management, growth, or e-commerce. ## Environment Not specified. ## Salary Not specified. ## Growth Opportunities Not specified. ## Benefits Not specified.