Product Manager Mass Market (f/m/d)
Description
As a Product Manager Mass Market, you :
- Are responsible of definition of Product management vision and ambition, in line with the overall business strategy and the growing expectations of our customers.
- Define and implement tactical actions to reach both acquisition and churn objectives.
- Strive for continuous improvement of our Product portfolio, innovative, data-driven and customer-centric mindset.
- Define best practices through AB-testing, data analysis, research and other methodologies to realize this.
- Master translating insights and knowledge into customer value propositions.
- Build business cases that balance customer needs and the company's financial impacts, and you are able to discuss and defend your vision with stakeholders in marketing communications, finance, customer operations, etc.
- Monitor and analyze the performance of our propositions in the market and, based on that, formulate recommendations for adjustments in terms of adaptations of offers, features, promotions, processes, and positioning.
- Work together with cross-functional teams such as IT, Pricing, Energy Trading to translate business requirements into IT and Energy Management requirements and user stories.
- Identify new trends and innovations in your area of expertise and create opportunities to capitalize on them.
- Support and feed the Product Marketing Analyst.
- Are Product owner of the technical tool “Product Catalog”.
- Are responsible for the strategic partnerships.
In a nutshell, your Job Purpose is :
- Drives the daily management and further develops a complete range of products and services to match customer needs around Power & Gas, and smart home ecosystem ;
- Job is mixing both operational responsibilities in maximizing value of current offers and conceptualize future offers that must be commercialized to create the competitive advantage of TotalEnergies ;
- Conceptualizes and drives growth and retention initiatives to reach the volume and value ambition of TotalEnergies Power & Gas Belgium.