Product Segmentation Manager (Banking)

Product Segmentation Manager (Banking)

A fast-growing China-based Bank in Hong Kong is looking for a high-calibre Product Segmentation Manager to join her Strategic Planning Division.

Responsibilities:

• Support on formulating customer strategies to drive customer growth and profitability

• Assist to implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty and retention

• Assist to formulate and implement customer segment strategies to achieve the business targets, improve customer experience and explore customer financial needs

• Assist to design and implement an integrated sales & service platform, end-to-end sales process for frontline including planning, sales discussion and activities effectively

• Monitor sales channels performance on acquisition, mainly work with direct sales and Branch

• Perform client profitability analysis, identify gaps and propose action plans to improve lead conversion and revenue generation from deposit or investment of specific segment

• Work closely with Product Development Division to drive product sales and business

• Organize activities and events to improve customer satisfaction

• Manage marketing budget to optimize acquisition spending effectively

• Prepare regular MIS and management presentation

Requirements:

• Degree Holder in Marketing or related discipline

• Minimum 4 years of working experience in banking industry, preferably relevant experience in customer segmentation or marketing

• Good Interpersonal, communication and analytical skills

• Independent, attentive to details, customer-oriented, positive and proactive working attitude

• Strong planning, organization and time management skills

• Strong sense of responsibility and able to work under pressure

• Good command of written English and Chinese

• Candidates with less experience will be considered as Assistant Manager

Interested parties please send your resume in word format with current & expected salary and notice period to [email protected]. For details, please feel free to contact Leo at 62828201.