Retention Manager (Italy GEO)

We are looking for a proactive Retention Manager with proven experience in the Italy GEO to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.
📍 The Role
Market Ownership: You will take ownership of the player lifecycle specifically for the Italian market, ensuring our users stay engaged, active, and loyal.
Localized Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push) tailored to the Italian audience.
Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
Segmentation: Utilize RFM analysis and behavioral data to target the right players in the IT market with the right message.
Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.
🛠 Tech Stack
Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.
👤 About You
Experience: 1.5–3 years in CRM / Retention Marketing.
GEO Expertise: Practical experience and a deep understanding of the Italian market (Italy GEO) is essential.
Industry: Experience in iGaming or digital products is highly preferred.
Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
Mindset: Analytical approach to data and a creative approach to problem-solving.
Tech-savvy: You are comfortable using AI for automation and content generation.
⭐️ We Offer
Format: Remote work, 5/2 schedule.
Payments: In USDT.
Remuneration: Competitive salary + bonuses based on the results of the department you build.
Growth: Opportunity for growth within the project.
Benefits: Paid vacation and sick leave.