Revenue Marketing Lead
Posted Updated
Description
About Nominal
Engineers today are building some of the most ambitious machines humanity has ever seen. They should have AI that’s purpose-built for them.
Nominal is building the Hardware Intelligence Platform that gives engineers increased visibility into complex physical systems, helps them make better decisions, and ultimately gets their products into the real world faster. It brings together the systems, data, intelligence, and applications hardware engineering requires to meet the AI moment. Hardware engineering teams use Nominal to simulate, test, manufacture, and operate the physical systems that keep the world moving, from spacecraft and autonomous vehicles to next-generation energy systems and robotics.
Our customers span aerospace, defense, manufacturing, transportation, energy, and robotics. They include Anduril, Shield AI, Wisk Aero, Pratt Miller Motorsports, Antares, and Shinkei Systems, amongst others, alongside programs within the U.S. Air Force and Navy. Our team draws from SpaceX, Palantir, Anduril, Applied Intuition, Tesla, and other leading companies, united by a common mission: giving hardware engineers the tools to build the future with speed, safety, and confidence. We're a fast-moving team that owns problems end-to-end, works across disciplines, and thrives at the intersection of hardware and software.
Some of the world’s leading technology investors, including Sequoia, Lightspeed, Founders Fund, General Catalyst, Lux Capital, and Insight Partners, are backing Nominal’s ambition to change how machines are built and operated.
🚀 About the role
Revenue Marketing owns demand generation at Nominal, from paid and digital acquisition to field and account-based programs: how we find, reach, and win the engineering teams building the most demanding hardware on Earth. As our first Revenue Marketing Lead, you'll set the strategy for that engine and build its first versions with your own hands. You'll report to Bryce Strauss, co-founder, and you'll be measured across the full pipeline.
This role is ideal for a marketer who thinks in pipeline, conversion, and CAC, and who would rather run with ideating and trialing a campaign this week than present a plan for next quarter. You've probably already built the Clay table that enriches every event list, or the Claude/Grokbot/Codex workflow that drafts and tests landing page variants, because waiting for a bigger team wasn't an option. You'll set the goals and standards for how marketing drives revenue across Nominal, then build the systems and team that hit them. Three things are non-negotiable: you bring numbers, you do the work, and you know which story lands with an engineer.
You’ll plan and execute strategies targeted to each of our 3 segments:
- Emerging: venture-backed hardware companies in new space, aviation, robotics, and energy, where engineers find and build their own tools. Here digital, community, and self-serve paths matter most.
- Enterprise: established aerospace, automotive, and industrial manufacturers with multi-stakeholder buying, where account-based programs and field moments move deals.
- Strategic: government programs, defense primes, and the fastest-growing enterprise customers, where growth comes from inside the account: deeper adoption, durable renewals, and expansion from one program to the next.
👨🏻💻 What You'll Do
- Own the strategy and targets for marketing-sourced pipeline across paid, digital, field, and events, deciding where we invest and where we double down.
- Turn our buyer personas into a targeting system: where hardware engineers, program managers, and engineering leaders research, who they trust, and what moves them to act.
- Run a disciplined experimentation engine across paid, web, and conversion, using AI agents and automation so a small team tests more than a large one could.
- Build and launch the first campaigns, landing pages, and paid tests yourself, so every program we scale has been proven by hand first.
- Run field and account-based programs, including industry events, executive dinners, and customer moments, building the target-account list and pipeline plan before anything gets booked.
- Shape how self-serve and product-led acquisition could work at Nominal, so engineers can discover and try us before they talk to Sales.
- Sit in Sales' pipeline reviews and share their number on the accounts we target, with every program reporting sourced pipeline, meetings booked, and cost per opportunity.
🔍 We're looking for someone with
- A track record of owning marketing-sourced pipeline targets in B2B, with evidence of the pipeline you sourced, not just the programs you launched: pipeline created, conversion by stage, CAC, and payback.
- Hands-on experience running paid and digital acquisition (such as LinkedIn, Google, and programmatic) with a structured testing practice and conversion results you can show.
- Experience running field and account-based programs, including events, executive experiences, and ABM, against the same pipeline number as your digital programs.
- Experience marketing a complex technical product to technical buyers, such as engineers, developers, or scientists, where credibility beats volume.
- Fluency in the modern revenue stack, from AI-native signal and enrichment tools (such as Clay and Common Room) to systems of record (such as Salesforce and HubSpot or Marketo), and a record of building your own AI workflows on top of them. We'll ask what you've built.
- Sharp judgment on narrative: knowing which story will land with an engineer and which will fall flat, and being able to defend why.
- Experience setting goals and operating cadences with Sales and Rev Ops that others executed toward, with results felt well beyond marketing.
⚡ Skills that accelerate us
- Experience marketing to aerospace, defense, or government buyers, including procurement-driven or export-controlled sales cycles.
- Experience as an early or founding marketing leader at a high-growth infrastructure, developer tools, or industrial software company.
- Experience designing agent-run marketing workflows, including how you evaluated and monitored them once they were live.
- An engineering degree or technical background that earns you credibility with the buyers you're marketing to.
✨ Benefits/Perks
- 🏥 100% coverage of medical, dental, and vision insurance
- 🏖️ Unlimited PTO and sick leave
- 🍽️ Free lunch, snacks, and coffee
- 🚀 Professional Development Stipend
- 🛠️ In-office hardware lab with a $250 project stipend
- ✈️ Annual company retreat
- 👶 12 weeks parental leave
- 🌱 Fertility and family planning ($15,000 lifetime)
- 💪 Wellness stipend ($100/month)
- 🛠️ $500/year hardware sensor stipend
- 💼 401(k)
- 📈 Employee-friendly equity terms
- 🏢 In-office 5 days per week
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
ITAR Requirements
To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.