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Sherwin-Williams

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Sales Area Manager - North East

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Description

Drive regional sales growth for the Industrial Wood business (ICA & Sayerlack) through strategic planning, business development, and strong customer relationships. The role oversees sales performance, forecasting, market development, and commercial activities, while working closely with technical teams to support product launches, customer trials, and sustainable growth.

The Area Sales Manager will be responsible for Veneto, Friuli-Venezia Giulia, and Trentino-Alto Adige.

  • Develop sales plans, activities and campaigns, and manage the day-to-day activities to manage sales strategy for the Region.

  • Prepare sales forecasts and budgets.

  • Monitor sales volume, revenues and costs against forecasts to identify problem areas and create solutions.

  • Adapt procedures or re-allocate resources to improve the overall performance of the Regional sales team.

  • Negotiate sales with existing and new customers who are of strategic importance to the organization.

  • Develop new customers in dedicated markets or areas incl. start-ups

  • Contribute to the development of sales, marketing, customer retention, advertising, pricing and distribution strategies for the Regional/area of responsibility.

  • Search for and create new business opportunities in accordance with business needs, possibilities and capacity.

  • New market development, OEM’s and new product introduction.

  • Develop territory market development plan and obtain approval.

  • Work closely with technical team for trials and trouble shooting.

  • Establish and maintain excellent relations with key decision makers.

  • Responsible for credit management.

  • Leadership experience, with responsibility for 8 direct reports plus contractors
  • 5+ years of relevant commercial experience, including at least 2 years in direct sales to OEMs, distributors, contractors, or architects
  • Experience in technical sales or technical markets
  • Degree in Business Management, Economics, Sales, or a relevant scientific field, or a Diploma in Paint Technology
  • Dynamic, results-driven, and commercially focused mindset
  • Fluent Italian and English, both written and spoken
  • Excellent communication and project management skills
  • Willingness to travel up to 60% of the time

  • What we Offer:

  • The established salary range for this position is 67.000 - 87.000 euros

  • Bonus: 15%,

  • Company car,

  • Work-Life Balance: We value your personal time and well-being.

  • Career Opportunities: Grow within a truly international business.

  • Ongoing Training and Support: Continuous learning and development opportunities.

Pay Transparency

The salary range shown refers to base salary only. In addition to this, we offer a broader total reward package which may include bonus or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer.

Salary is determined using a structured and objective framework, taking into account the role’s responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance.

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