Sales Director (Media)
Description
The Sales Director is responsible for driving commercial performance across a defined U.S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end sales efforts, cultivate agency, brand, and platform relationships, and help maximize revenue across JOLT’s media network through a mix of direct partnerships, PMP activation, and programmatic marketplace development.
This is a role for someone who is commercial, sharp, and highly proactive, with the ability to operate across both traditional media sales and the programmatic ecosystem. You will be expected to build strong relationships with agencies and advertisers, while also working closely with SSPs, DSPs, and internal stakeholders to uncover new demand, monitor pacing, troubleshoot campaign issues, and improve overall yield.
Own the End-to-End Sales Process
- Lead the full sales cycle from prospecting to negotiation, closing, and post-campaign review.
- Identify high-value opportunities to grow market share and revenue within your territory.
- Deliver tailored, insight-led solutions that meet client objectives.
Drive Direct and Programmatic Revenue Growth
• Build strong relationships with agencies, clients, agency trading teams, SSPs, and DSPs to unlock new spend and grow share of wallet
• Identify opportunities to increase revenue through direct deals, PMP activity, curated marketplace opportunities, and broader programmatic activation
Build & Maintain Client Relationships
- Own senior relationships with agencies and direct advertisers.
- Drive new business development, renewals, and upsell opportunities.
- Lead high-value contract negotiations aligned to JOLT’s commercial goals.
Support Programmatic Activation and Performance
• Monitor pacing, delivery, fill, and campaign performance to ensure revenue opportunities are fully captured
• Troubleshoot campaign issues in partnership with SSPs, DSPs, ad operations, and account teams to resolve underdelivery or activation challenges quickly
Drive Data-Informed Sales Strategy
• Use marketplace and client insights to refine sales approach, improve packaging, and strengthen JOLT’s value proposition
• Build compelling sales stories and narratives that clearly communicate JOLT’s unique position in market
Campaign Oversight
• Ensure campaigns activate on time, meet objectives, and stay on budget
• Deliver performance reporting, insights, and recommendations to clients and partners
Partner Across the Business
• Present proposals internally and externally, ensuring alignment across the organization
• Provide feedback to improve internal processes, inventory strategy, and go-to-market execution
Manage and Grow the Revenue Pipeline
• Strategically nurture relationships across agencies, brands, and programmatic partners
• Maintain accurate CRM records, pacing visibility, and forecasting discipline
Refine Sales Strategy
• Contribute to building a high-performing commercial culture as the business scales
• Bring a test-and-learn mindset to how JOLT grows both direct and programmatic revenue
What You Bring
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7+ years of sales or advertising experience, ideally in out-of-home, digital advertising, or DOOH.
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Strong industry relationships with agencies and direct clients.
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Working knowledge of the programmatic ecosystem, including SSPs, DSPs, PMPs and curated marketplaces, and comfort moving between direct and programmatic selling.
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Proven ability to meet and exceed revenue targets.
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Strong communication, negotiation, and interpersonal skills.
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Ability to work independently and manage competing priorities.
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Strategic thinker with a solutions-first mindset.
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Bachelor’s degree in Media, Marketing, Business, or related field—or equivalent work experience.
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CRM proficiency (Salesforce experience strongly preferred).
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Willingness to travel within the U.S. as required.
Why Join JOLT
- High-impact role with strong visibility across the business
- Opportunity to shape commercial strategy in a rapidly growing market
- Collaborative, ambitious, and supportive team environment
- Competitive compensation structure linked to performance