Senior Content Marketing Manager Institutional

You will own the institutional content program and create case studies, solution briefs, recurring briefings, and account-based marketing content for financial-services buyers. You will develop content across web, newsletters, social, video, and events; support executive thought leadership; coordinate reviewers and partners; and measure engagement and business-development usage to improve content priorities.

Responsibilities

• Create case studies, primers, one-pagers, and web experiences for institutional financial-services buyers
• Develop enablement content, account-specific collateral, objection handling, and follow-up materials
• Align institutional narratives across long-form content, newsletters, LinkedIn, web pages, and video
• Build and measure recurring institutional briefing and account-based marketing programs
• Produce research, data, charts, exhibits, and derivative assets for executive thought leadership
• Create event invitations, outbound sequences, pre-event briefs, account-specific one-pagers, and follow-up content

Requirements

• 7–10 years of content marketing, editorial, or research-writing experience
• At least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets
• Portfolio of institutional-grade white papers, case studies, and explainers
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments
• Experience partnering with business development, sales, or demand generation on account-based marketing, nurture, and account growth
• Ability to use analyst research, industry benchmarks, and customer results as evidence
• Experience measuring business-development usage and target-account engagement
• Content-distribution strategy across paid, organic, owned, and partner channels
• Experience with long-form content, newsletters, web copy, social content, and creative briefs
• Exceptional writing and editing skills
• Ability to manage multiple projects and reviewers while meeting quality and deadline requirements

Benefits

• Health, dental, and vision coverage, with most plans fully covered for employees and dependents
• Flexible time off and 15 company holidays, including a company-wide holiday break
• Paid parental leave and paid pregnancy disability leave
• Gym reimbursement of $80 per month
• Life and accidental death and dismemberment insurance up to $50,000
• Short-term and long-term disability coverage
• 401(k) with 4% match
• Health and Dependent Care FSA accounts
• Commuter benefits with $250 monthly employer contribution
• Health Savings Account with monthly employer contribution
• Family-building benefits through Kindbody
• Wellbeing benefits through One Medical, Rightway, and Headspace
• Learning and development budget of $1,500 per year
• Daily lunch and snacks in the office
• Company retreats
• Lumen-denominated grants