Senior Go-To-Market Manager (m/f/d)

1. GTM Planning & Launch Coordination (40%)
• Lead German GTM plans, milestones and launch readiness across teams.
• Align Retail, E-commerce, Distribution, PM, Marketing and Supply Chain on execution.
• Coordinate with global teams to resolve launch risks and dependencies.
2. Channel & Commercial Alignment (30%)
• Align sales targets, forecasts, pricing and marketing plans with channel teams.
• Partner with Retail on listings and promotions; coordinate orders and stock with Supply Chain.
• Consolidate channel plans into a unified German launch schedule.
3. Market Insights & Sales Enablement (20%)
• Share German market and competitor insights; coordinate launch materials and sales training.
• Align media reviews and marketing activities with launch plans.
4. GTM Tracking & Improvement (10%)
• Track launch KPIs, sales progress and availability.
• Lead post-launch reviews and follow up on improvements.

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science or a related discipline, or equivalent relevant experience.
• 3–6 years of relevant experience in GTM, commercial project management, product marketing, business operations or product launch management in German consumer electronics, networking or smart home markets.
• Demonstrated ability to coordinate cross-functional stakeholders without direct authority, manage launch dependencies and resolve execution conflicts.
• Good understanding of German Retail, E-commerce and Distribution channels (e.g., Amazon.de, MediaMarkt, expert and Euronics).
• Strong analytical and operational skills, including GTM plans, demand forecasts, sales targets, pricing and margin data, stock availability and performance tracking.
• Business-fluent in English and Chinese is required; German skills for effective communication with local colleagues and partners are strongly preferred.
• Familiarity with consumer networking or smart home products is advantageous. Depending on the assigned portfolio, relevant category experience is preferred.
• Experience working across a matrix organization and coordinating with international headquarters is an advantage.

• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.