Senior Go-to-Market Marketing Manager - Retail and Consumer Services

We invite you to join our hybrid team in the UK as Senior Go-to-Market Marketing Manager – Retail and Consumer Services. With an EMEA focus, this role calls for a professional ready to build and lead the marketing vision that drives growth for EPAM's Retail and Consumer Services practice and its key sub-industries.

As the go-to strategic marketing ally for leadership within Retail and Consumer Services and Sales, you'll interpret changing market forces, client priorities, and EPAM's distinct capabilities, weaving them into an impactful go-to-market strategy meant to raise market profile, generate demand, and accelerate both pipeline and revenue outcomes.

Working in close partnership with a broad set of functions — Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — you'll bring together what clients in Consumer Services are looking for, where EPAM holds a competitive edge, and how best to bring those strengths into the market.

Responsibilities

• Design the full-scope marketing strategy for Retail and Consumer Services, encompassing long-term direction, value-driven messaging, key audience segments, and growth pathways
• Translate research on markets and clients into hands-on marketing plans influenced by present-day trends, buyer pain points, and competitive dynamics
• Craft fresh industry narratives and viewpoints that connect EPAM's offerings to the difficulties clients face and the openings available in the market
• Liaise with leaders in business and sales to make certain marketing objectives and performance indicators remain in step with wider growth plans
• Speed up pipeline development and shorten sales cycle length by leading coordinated programs that back major accounts, high-value deals, and cross-selling chances
• Curate and roll out the Retail and Consumer Services offerings catalog by determining which solutions matter most and guiding their release
• Lead integrated go-to-market activities that include thought leadership writing, marketing campaigns, ABM, digital efforts, and physical events
• Establish joint ventures with alliance partners to unlock additional ecosystem opportunities for marketing and demand generation efforts
• Develop sales-supporting content, senior-level playbooks, and thought leadership pieces that strengthen EPAM's footprint in the market
• Implement a metrics-focused approach for monitoring outcomes, enhancing campaign results, and calculating return on marketing spend

Requirements

• A decade-plus of professional background in B2B go-to-market approaches, industry marketing, or solutions marketing across technology services, consulting, or similar spaces
• In-depth familiarity with the Retail and Consumer Services domain, spanning awareness of market movement, omnichannel tendencies, customer experience challenges, and forces pushing digital transformation forward
• Solid history of converting business strategy into practical marketing action plans that deliver quantifiable outcomes
• Demonstrated experience building positioning approaches, value propositions, and messaging suited to industry needs for complex solutions
• Prior work managing unified initiatives that bring together content production, thought leadership, ABM, digital methods, events, and partner cooperation
• Confident presence at the executive level, capable of serving as a trusted guide for senior stakeholders in business, sales, and client relationships
• Capacity to lead teams across functions within a global matrix organization and influence direction without holding formal authority
• Knowledge of technology ecosystems, spanning major cloud vendors, independent software providers, and essential strategic alliances
• Mix of high-level strategic thinking and reliable execution, shaped by decisions grounded in data
• Solid skill set in communication, delivering presentations, and cultivating stakeholder relationships

Benefits

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

*All benefits and perks are subject to certain eligibility requirements