Senior Integrated Marketing Manager - Kenra Professional

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do The Senior Integrated Marketing Manager leads the integrated marketing team and is responsible for defining the strategies, plans and oversee the execution of the plans that drive brand growth across all end consumer, professional, retail, and digital channels. This role oversees the development and execution of integrated marketing strategies across all customer touchpoints, including product launches, go-to-market planning, retail and e-commerce marketing, in-store merchandising, promotional campaigns, customer marketing, sampling and review programs, website optimization, and digital experiences. Lead, inspire, and develop a team of marketing professionals, providing strategic direction, performance management, mentorship, and development to build a high-performing integrated marketing team Drive the strategy, planning, and execution of integrated 360° marketing campaigns and go-to-market initiatives that drive awareness, demand, engagement, and conversion across consumer, professional, retail, and digital channels Own the annual integrated marketing calendar, budget planning process, and strategic integrated marketing roadmap, presenting plans, priorities, and performance results to senior leadership Champion integrated marketing excellence by developing processes, workflows, and planning frameworks that improve team efficiency, collaboration, and execution across the organization Serve as the primary cross-functional integrated marketing lead, ensuring alignment across Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership teams Guide the development of in-store merchandising strategies, promotional programs, and retail marketing materials supporting both professional and consumer retail partners Partner with Key Account Sales Managers to develop customer-specific marketing strategies, activation plans, and sell-through programs, while equipping retail partners with compelling marketing assets, launch materials, product education tools, and promotional resources to drive sales and support retailer growth objectives Lead the strategy and oversee website content strategy, optimization initiatives, and Direct-to-Consumer (DTC) marketing programs designed to drive traffic, conversion, and customer lifetime value across our website and across retail partner websites Direct email and SMS programing, providing strategic oversight to drive customer acquisition, engagement, retention, and revenue growth Establish KPIs, monitor campaign performance, and leverage consumer, retailer, and market insights to identify opportunities, inform decision-making, and drive continuous optimization Oversee product sampling, review generation, and customer advocacy programs to increase awareness, trial, credibility, and conversion Foster a collaborative, innovative, and results-oriented team culture that encourages cross-functional partnership, continuous improvement, and professional growth