Senior Manager, Commercial Activation

The Senior Manager, Commercial Activation is responsible for identifying commercial growth opportunities and enabling sales teams to act on them. This role translates customer insights, business priorities, and market signals into targeted sales plays, lead and account prioritization strategies, and Salesforce-enabled workflows that drive customer acquisition, account growth, and retention. Partnering across Sales, Marketing, Analytics, Enablement, Sales Operations, and CRM teams, the role is accountable for execution, seller adoption, pipeline generation, revenue impact, and ROI. As the primary liaison between commercial stakeholders and CRM/product team, this role translates business requirements into scalable Salesforce processes, workflows, and enhancements that improve seller productivity and commercial performance.

Primary Responsibilities:

• Develop and manage commercial activation plays that drive customer acquisition, account growth, and retention.

• Own the end-to-end activation process, including opportunity identification, targeting, segmentation, account prioritization, seller execution, and performance optimization.

• Act as the business owner for commercial activation capabilities within Salesforce, translating business & sales requirements into scalable workflows, automation, reporting, and seller experiences.

• Define and optimize lead, account, and opportunity management processes, including qualification, routing, scoring, disposition, follow-up, and recycling.

• Partner across Sales, Marketing, Analytics, Enablement, Sales Operations, and CRM teams to execute programs and measure seller adoption, conversion, pipeline, revenue, and ROI.

Education and Experience:

• Level of Formal Education: Bachelor's degree or equivalent experience

• Area of Study: Business Administration, Marketing, Revenue Operations, Sales Management, Analytics, or a related field

• Minimum Years of Experience: 8

• Type of Experience: GTM strategy, commercial operations, revenue operations, sales operations, demand generation, sales effectiveness, marketing operations, or related B2B disciplines.

• Technical Competencies & Information Systems:

• Salesforce expertise, including workflow design, lead management, account management, opportunity management, dashboards, reporting, and automation.

• Experience with CRM technologies, sales engagement platforms, analytics tools, and marketing automation systems.

• Strong business process design and requirements documentation capabilities.

• Experience leveraging AI-enabled sales productivity and automation solution

• Skills & Abilities:

  • Strategic and analytical thinker with strong commercial acumen.

  • Ability to translate business strategy into scalable operating processes.

  • Strong project and stakeholder management skills.

  • Ability to influence senior leaders across Sales, Marketing, Operations, Analytics, and Technology teams.

  • Excellent communication, presentation, and change management capabilities.

  • Strong problem-solving and performance optimization skills.

• Additional Language Skills: English

• Personal Attributes & Other/Preferred:

  • Results-oriented with a strong bias toward execution.

  • Comfortable operating in ambiguity and leading cross-functional initiatives.

  • Customer-centric mindset focused on driving measurable commercial outcomes.

  • Ability to balance strategic planning with hands-on execution.

About The ODP Group: The ODP Group, through its business entities ODP Business Solutions and Office Depot, is a leading provider of products, services, and technology solutions through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, online presence, and a network of Office Depot and OfficeMax retail stores.

Commitment to Safety: We are committed to maintaining a safe and healthy work environment for our Coworkers and our customers. All Coworkers are expected to support our operational safety culture by working safely and addressing potential hazards or concerns.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by Coworkers assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of Coworkers so classified. Other duties may be assigned.

Pay, Benefits & Work Schedule: The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunities to move and grow within our organization! You may be eligible to participate in an incentive program, paid in accordance with the Incentive Plan terms and conditions.

Equal Employment Opportunity: The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

We will consider for employment qualified applicants with arrest and conviction records pursuant to the City & County of San Francisco Fair Chance Ordinance.

Application Deadline: The job posting will remain open for a minimum of 3 days and will expire once the position has been filled.

How to Apply: Click the “Apply Now” button and follow the instructions on each page. When you have completed the application, click the “Submit” button.