Senior Product Manager - KPM Audience & Measurement Research(P4115)
Description
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.
Join us at 84.51°!
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84.51° knows customers, and we know how to connect you. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer packaged goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed and personal approach to driving customer loyalty.
The Senior Product Manager, Measurement Research, will shape how Kroger Precision Marketing (KPM) proves the value of advertising for the brands we work with. KPM’s closed-loop measurement, built on Kroger’s first-party loyalty data, is a core reason brands invest with us. This role will own the strategy and delivery of new measurement products, helping KPM measure more of its media, deliver results faster, and offer the metrics brands care about most.
You will partner closely with data science, engineering, commercial and platform teams to turn new measurement methods into scalable, easy-to-use products. You will work alongside the product manager who owns our core measurement platform, and together you will deliver a measurement experience that is trusted, fast and consistent across every channel KPM offers.
RESPONSIBILITIES:
- Own the product strategy and roadmap for new measurement capabilities, such as incrementality for new ad formats, improving speed to insights, and owning roll out of new measurement metrics.
- Partner with data science to take new measurement methods from research to launch, defining requirements, success criteria and the path to scale.
- Lead discovery with internal teams and brands to understand which results they need, how quickly and where, and use those insights to set priorities.
- Work with the measurement platform product manager and engineering to make sure new methods are built in a standardized way and delivered consistently.
- Plan and manage new product launches, including betas, general release, and changes to how existing results are calculated, with clear communication and enablement for sales and client teams.
- Partner with platform teams to bring measurement results into the places brands plan and buy media. Consulting on UI, dashboard experiences, reporting, and API delivery.
- Clearly communicate the value, trade-offs and status of measurement work to leaders and stakeholders, translating between business and technical audiences.
- Stay current on industry measurement standards and competitor approaches, and bring that perspective into product decisions.
- Lead the development, championing and prioritizing of a team backlog, based on value, viability and the needs of the business.
- Manage work with a product mindset, focusing on outcomes over outputs, the problems to solve and the key metrics of success.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Experience in product management for data, analytics, advertising or measurement products
- Working knowledge of how marketing results are measured, such as attribution, incrementality, test-and-control experiments and marketing mix models; retail media experience is a plus
- Comfortable partnering with data scientists and translating complex methods into clear product requirements and plain-language explanations
- Effective managing cross-functional software development teams in an agile environment
- Effective managing end-to-end product development and releases, including beta and general release management
- Stakeholder management skills: effective in building and managing stakeholder relationships to influence and drive change
- Problem solving, critical thinking and analytical skills; comfortable using data to inform product decisions
- Comfort with ambiguity: remains confident, positive and resourceful in the face of ambiguity and unexpected results
- Verbal and written communication skills, with the ability to translate between business and technical audiences
- Technical acumen: grasps the technical details needed to lead a team and product
- Exhibits qualities of, and has proven to be, a great teammate
- 4+ years relevant experience
- Education: Bachelor’s degree or equivalent experience
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Skills
As published by greenhouse · 23 questions · 4 written answers
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (5)
- Preferred First Name
- How did you first learn about 84.51° and this position?
- Who is your current employer?
- LinkedIn Profile
- Website or Portfolio optional
Pick from a list (14)
- What state do you permanently reside in?
- Which work location would you prefer?
- We have an in-office expectation for Monday-Friday and candidates must live in one of our hub locations or be willing to relocate (relocation assistance is provided). Please select one of the following that applies:
- Have you ever been employed by 84.51°?
- Are you or have you ever been employed by dunnhumby?
- Are you or have you ever been employed by Kroger Co.?
- Are you bound by any commitments, contracts or agreements with your current or former employer(s) that might affect your employment with 84.51°?
- Are you legally authorized to work in the U.S.? Proof of eligibility will be required before you can be employed.
- Will you now or in the future require sponsorship for employment visa status (e.g. H1B status)?
- If you currently hold a visa, what type do you hold?
- California Applicant Privacy Notice
- The essential functions of this position have been listed in the job posting. Can you perform the essential functions of the position for which you are applying as they are listed in the job posting with or without reasonable accommodation?
- As part of the hiring process, applications who receive an offer of employment may be asked to submit to a drug screen test to detect the presence of certain drugs or their metabolites. Offers are conditioned on passage of that test. If you are asked to submit to a drug test and you refuse to be tested, or you do not pass, 84.51° will revoke any offer of employment. All drug tests will be conducted in accordance with applicable federal and state law and will be done by way of urine collection and screening. Therapeutic levels of medically prescribed or over the counter medicines may lead to positive test results. If offered a position, would you be willing to be screened for illegal drug use in the next 24 hours?
- If offered a position, would you be willing to submit to a criminal background check, a previous employment verification check, and/or an education verification check?
Written answers (4)
- What is your current permanent address?
- Why are you interested in 84.51° and this position?
- What knowledge and skills do you bring to 84.51° to enable you for success?
- If your current employer is the Kroger Family of Companies, please list what department you are currently in, who your manager is, and state whether you've informed your manager of your application or not. Please input N/A if you do not currently work for Kroger. optional