Senior Product Marketing Manager

You will shape positioning and messaging for ZeroDev, lead go-to-market plans and product launches, and create content across digital and sales channels. You will run lifecycle, search, social, and customer-marketing programs; manage HubSpot, tracking, funnel reporting, and paid campaigns; and support Sales with product-focused commercial materials.

Responsibilities

• Develop product positioning, messaging, and competitive framing for ZeroDev
• Define go-to-market plans and lead product launches end to end
• Create content for landing pages, blogs, emails, demos, social channels, one-pagers, and internal enablement
• Run content, search, and lifecycle marketing programs
• Manage X and LinkedIn calendars, SEO, newsletters, nurture flows, and customer case studies
• Administer HubSpot and manage lead scoring, routing, campaign tracking, and funnel dashboards
• Create proposals, battlecards, account briefs, and discovery prompts for Sales
• Collaborate with ecosystem partners on coordinated go-to-market efforts
• Contribute to OKRs and performance tracking frameworks
• Manage marketing budget and paid campaigns against named opportunities

Requirements

• 5+ years of product marketing or similar experience in crypto, fintech, or developer tools and infrastructure
• Demonstrated success launching and scaling products end to end with quantifiable outcomes
• Copywriting and storytelling skills
• HubSpot experience with workflows, lead scoring, pipelines, and reporting
• Ability to set up tracking, analyze funnels, and connect marketing work to pipeline and revenue
• Ability to solve open-ended problems with structure and insight
• Experience using AI tools to build simple agent workflows or automations
• Curiosity about or understanding of blockchain technologies

Benefits

• Remote-first global workforce with a New York office
• Professional reimbursement program for industry conferences and certifications
• Medical, dental, and vision coverage in the US and some other countries
• 401k retirement plan with company match in the US
• Wellness stipend
• Home office setup and ergonomic equipment program