Senior SEO Manager
Description
You Will Be
- Working on multiple client websites by implementing changes to various aspects in order to comply with Google's best practices and attain client website goals
- Expected to retain existing business, while pursuing profitable growth opportunities in assigned clients accounts, both in SEO investments and cross-channel upsells.
- Communicating regularly with clients to discuss goals and deliver results
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Strategizing with team members to come up with creative solutions for our clients.
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Tracking changes in organic, local, and AI-powered search; evaluating their likely impact on client goals; and turning relevant changes into prioritized recommendations
- Creating reports to gauge progress and inform the client of the value being provided
- Presenting your findings to the client in order to influence their onsite content strategy
- Leading the sales process and partner with others as appropriate to assist in solution development and proposal delivery
- Working with a client's development team to implement changes to their website or on your own with approval from the client.
- Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
- Managing local listings at scale by auditing and maintaining business details across directories and platforms, identifying duplicates and inconsistencies, coordinating corrections, and measuring local visibility and engagement.
- Building local reputation programs with clients, including review-generation strategy, response guidance, escalation workflows, and analysis of review volume, ratings, sentiment, and recurring themes.
- Developing SEO strategies for AI-powered search and answer experiences by improving content and technical foundations for discovery, and monitoring how clients appear in AI-generated answers and citations.
- Evaluating priority topics and query patterns, then translating AI-search visibility and citation findings into actionable content and technical recommendations.
- Educating clients and internal teams on changes in search, separating measurable results from emerging or directional indicators and incorporating new opportunities into SEO roadmaps and reporting.
You Must Have
- 4+ years experience doing SEO work for clients within an agency environment
- 1-2 years client facing experience
- Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses, local listings, and location-level performance measurement.
- Desire to lead strategy for multiple large growth SEO clients
- Understand the basics of SEO such as keyword research & website architecture
- Familiar with Google Analytics, and grasp the basics of content marketing
- Experience with keyword research/data mining tools and competitive analysis
- Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
- Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
- Ability to quickly pick up new skills and learn new tasks
- Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
- Excellent communication skills, both written and oral while paying close attention to detail
- Experience with local SEO for multi-location or service-area businesses and managing local listings through directories or listing-management tools.
- Understanding of online review and reputation workflows, including response practices, escalation, and performance analysis.
- Familiarity with AI-assisted search and LLM-based discovery, and the ability to assess opportunities without overstating what current measurement can prove.
- Ability to connect local and AI-search recommendations to client goals and business outcomes, and prioritize work across multiple accounts.
- A proactive approach to collaborating with others and managing workload
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $77,000 - 95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits.
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Skills
As published by lever · 11 questions · 1 written answer
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, Portfolio (if applicable) URL, Other website, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?
Short answers (1)
- Desired Salary
Pick from a list (9)
- Earliest Start Date? optional
- How Did You Hear About Us? optional
- Are you legally authorized to work in the United States? optional
- Will you now or in the future require sponsorship for employment visa status (e.g. E, F-1 STEM OPT, H-1B, J-1, L-1, O-1, TN) optional
- What state do you currently reside in? optional
- Do you have hands-on experience with SEO tools such as Screaming Frog or SEMrush? Yes / No
- Do you have experience analyzing and presenting performance data using Google Analytics (or similar tools)?
- Are you comfortable in a client-facing role, including presenting insights and recommendations?
- Do you have Local SEO experience?
Written answers (1)
- In 150 characters or fewer, What’s a performance or growth challenge you love tackling—and how do you approach it? optional