Senior SEO Strategist

Role Responsibilities:
- Own SEO strategy across multiple local and service-based business clients.
- Audit accounts and set priorities independently, without relying on a prebuilt checklist.
- Build data-driven strategies using Google Search Console, GA4, rankings, competitor research, site performance, local visibility, and conversion data.
- Lead local SEO, including Google Business Profile, service and location page strategy, citations, reviews, and local organic visibility.
- Handle technical SEO, including crawling and indexing issues, redirects, canonicals, schema, internal linking, site architecture, duplicate or thin content, and diagnosing ranking or traffic drops.
- Develop on-page and content strategies grounded in search intent and business goals.
- Measure qualified traffic, leads, calls, and business impact rather than rankings alone.
- Review and quality assure SEO work and give clear, constructive feedback to teammates.
- Explain strategy clearly to internal teams and clients by translating technical recommendations into plain language.
- Stay ahead of AI search and generative engine optimization, and understand how traditional SEO connects to visibility in AI-generated search experiences.

Requirements:
- Ability to work in the U.S. Central Time zone.
- Professional written and spoken English.
- Ability to work independently and make strategic recommendations without constant direction.

Preferred Qualifications:
- Five or more years of hands-on SEO experience.
- Three or more years of agency SEO experience.
- Strong experience with local SEO for U.S. service-area and local businesses.
- Advanced experience with Google Search Console and GA4.
- Experience with SEO tools such as SE Ranking, Semrush, Ahrefs, or similar.
- Strong WordPress experience.

Desired Personal Attributes:
- Action-oriented.
- Team player.
- Growth-minded.
- Clear communicator.
- Organized.
- Sharp problem-solver with strong critical-thinking skills.
- Detail-focused with a keen eye for quality.

Location: Remote - Anywhere

Skills required for this job:

• Competition research
• Content strategy
• Google Analytics 4 (GA4)
• Google Business Profile
• Google Search Console
• Local SEO
• On-page optimization
• SEO (Search engine optimization)
• SEO campaigns
• Technical SEO
• Wordpress website developer