SEO Analyst / Data Specialist
Description
We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.
Key Responsibilities
Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
Ensure accurate data collection and reporting, working with analytics and dev teams as needed.
Job Requirements
Must-Haves
2–4 years in SEO analytics, web analytics, or data analysis roles.
Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
Proficiency in Excel/Google Sheets and at least basic SQL for data querying.
Experience building SEO dashboards and reports for stakeholders at different levels.
Strong problem-solving, analytical, and communication skills.
Nice-to-Haves
Familiarity with BI platforms like Tableau or Power BI.
Experience analyzing enterprise or multi-market SEO data sets.
Knowledge of Python/R for automation and advanced analytics.
Experience supporting A/B testing and experimentation frameworks.
Skills
As published by recruitee · 8 questions
Basics
Full name, Email, CV, Cover letter, Phone
Pick from a list (8)
- How many years of experience do you have in developing and executing SEO strategy (not just task-level execution)?
- In GA4, which report would you use to analyze how organic users move from landing page to conversion?
- You notice two pages targeting the same keyword are splitting impressions and clicks. What’s the BEST first step?
- Do you have experience with international SEO or large-scale enterprise websites?
- Which SQL query would BEST help identify underperforming landing pages?
- Have you actively used grey-hat or black-hat SEO techniques in your work?
- You want to detect keyword cannibalization at scale. Which approach is MOST effective?
- How much is your expectation in terms of pay in euros monthly