SEO Consultant

Our Business:

VertoDigital is a Sofia-based agency specializing in Digital Advertising, SEO & Data and Analytics. Our clients are technology companies who need help with their digital marketing, mostly across the US, Europe, and Bulgaria. We aim to build long-lasting relationships with both our clients and our vendors, allowing us to build true value-oriented growth strategies.

Our Culture:

We embrace the "Yes and" mindset, fostering openness, collaboration, and creativity. Our commitment to continuous growth and innovation ensures that our challenges become growth opportunities. We believe in creating an environment where every team member can shine and create value, both for themselves and for our clients.

Our Team:

Within our team, you will find sports enthusiasts, paragliding pilots, foodies, filmmakers, space fans, nature lovers, and musicians. Based at CampusX and in the heart of Sofia's tech scene, we share a fun, lively, and dynamic environment that welcomes all dreamers.

About the Role:

We are seeking an SEO professional with 3+ years of client-facing experience in SEO, GEO/AEO, and content-led organic growth. You will independently own delivery and day-to-day client relationships across an assigned SEO portfolio. You will lead strategy and execution for defined accounts, manage complex delivery work, and coordinate internal, client-side, and external specialists to achieve measurable organic-growth outcomes.

You will operate independently for day-to-day client tasks and communication. For high-risk escalations, major commercial decisions, or specialist technical work, you will collaborate with the Portfolio Lead while retaining ownership of the client conversation, decision-making process, and follow-through.

Key role responsibilities:

• Act as the primary day-to-day client contact, leading routine and strategic account conversations, building trusted relationships, and retaining ownership through complex delivery issues. Escalate major commercial, executive-level, or high-risk matters internally while remaining accountable for client communication and resolution.
• Diagnose complex technical, content, and AI-search visibility issues; translate findings into plain-language recommendations, prioritised actions, and clear implementation requirements. Coordinate relevant specialists where needed.
• Independently develop SEO, content, and GEO strategies using client data, market research, competitor analysis, search-demand insights, and business context. Align major strategic shifts and commercial implications with the relevant senior lead.
• Lead implementation across client-side, internal, and external technical and content teams, setting priorities, managing dependencies, quality-assuring delivery, and resolving blockers.
• Manage content strategy and campaign execution end-to-end, including briefs, prioritisation, content-resource coordination, quality, performance, timelines, scope, and iteration.
• Measure performance and turn data into decisions, producing clear monthly and quarterly reporting that connects SEO/GEO outcomes to client goals, risks, and next actions.
• Proactively identify opportunities, risks, and additional-value initiatives; develop a supported recommendation and align internally before committing to material scope, budget, or commercial changes.
• Improve how work is delivered, documenting repeatable workflows and building or refining account-level AI and automation processes that improve quality, speed, or insight.
• Support the development of junior colleagues, delegating defined work, providing clear briefs and structured feedback, and reviewing outputs against agreed quality standards.

Essential skills and experience:

• 3+ years client-facing experience in SEO, content marketing, or organic-growth consulting, with evidence of independently managing SEO delivery for multiple accounts.
• Strong practical knowledge of technical SEO, including crawling, indexing, rendering, site architecture, internal linking, Core Web Vitals, schema, redirects, canonicalisation, and common migration risks.
• Advanced user of all Google products but especially - Google Analytics, Search Console, Tag Manager, Data Studio/Looker,
• Advanced user of SEO/AEO toolstack such as Semrush, Screaming Frog, Rankscale/Peec AI
• Confident use of AI-enabled SEO tools and workflows, including tools such as RankScale and Peec. Able to assess AI-search visibility, use AI responsibly in research and delivery, and identify opportunities for workflow automation.
• Advanced knowledge of popular Content Management Systems, like WordPress, WIX, Sanity, etc.
• Strong understanding and ability to use web technologies - HTML, JavaScript, CSS, JSON, Markdown
• Demonstrated client and project-management experience - able to prioritise activity, coordinate internal/client-side/external stakeholders, manage timelines, and communicate delivery risks early.
• Strong written and spoken English, with the ability to lead client meetings, explain complex SEO issues in plain language, deliver workshops, and turn data into a clear narrative and recommendation.
• Ability to delegate and quality-assure work from junior colleagues or external contributors through clear briefs, structured feedback, and defined standards

Bonus Points:

• Building automations with APIs, GitHub, DataForSEO, n8n, Apps Script, Python, or similar tooling.
• Previous experience with content writing & editing
• Previous experience with programmatic SEO

Development & Growth

We will build a custom onboarding and development plan for you. The objective of the plan is to provide a growth layout based on tailored learning materials, certification milestones, and frequent 1:1 feedback loop sessions.

The plan includes:

• Professional milestones expected for your role
• List of all digital marketing certifications you need to obtain and a timeline to do it
• Monthly one-on-ones with feedback on both ends for the onboarding progress
• Besides your team lead, an experienced colleague to guide you through the process and be your "buddy", helping you onboard as fast as possible.

How we do work at VertoDigital:

• We GET IT DONE: We pay attention to the details, constantly fine-tuning our methods and adapting to meet the unique needs of our clients and the complex environment they are operating in. Much like a skilled barista meticulously selects the finest beans, grinds them to perfection, and brews with precision, we carefully curate every aspect of our work and the right communication to infuse great results.
• We EXPLORE: we know that growth is not a destination; it's a journey. A journey of exploration, elevation, and endless potential.
• We SHINE: we strive to create an environment where voices are not just heard but amplified, where ideas are celebrated, and where everyone has the opportunity to be the author of their own success story.
• We CREATE VALUE: we charge forward, leaving vanity metrics behind, and laser-focus on actual goals.
• We SHARE: each VertoDigital team member contributes to a culture of care, help, empathy, and openness.
• We CARE: we believe well-being is a lifestyle. It's the belief that when people thrive, the company thrives. Simple as that.

BENEFITS & PERKS

• Flexible Work Hours: We encourage you to use flexible working hours that will help keep both you and your clients happy.
• Remote Office: Fancy working from the beach, the mountains, or just from home? No problem. We love doing that too! We just expect that we spend some time together in the first 3-6 months in order to facilitate excellence in your onboarding.
• Unlimited Days Off: This is not a joke. Your health and well-being are important to us. Take care of yourself, have fun, and then return ready for big challenges!
• Custom Onboarding Plan: From day 1, you will be welcomed with a tailored onboarding plan that aims to fast-track you during that period. We will make sure you get full on-the-job training, all needed certifications, and your very personal guide who will help you grow as a professional.
• Personal training budget
• Private healthcare
• Latest tech & gadgets – M1 MacBook Pro, Logitech MX peripherals, and more
• Perks & Benefits of CampusX: CampusX is a fast-growing co-sharing ecosystem that offers perks such as personal assistants. The list of services keeps expanding, so more will be added over time.
• Free Specialty Coffee: We make sure the office is equipped with a wide range of specialty coffee. A few of the preferred coffee bakeries are The Barn (DE), Dabov, Family Coffee Roasters, and Chucky’s. We also host specialty coffee experience events with professional baristas visiting our office.
• Annual Profit Sharing System: Our hard work and collective effort are what is generating real value for the company, and to reward everyone's contribution, we developed an annual team profit distribution system.

Learn more at:

Get a feel for our team and culture by following VertoDigital on Instagram:@vertodigitalagency