SEO & Digital Marketing Specialist

Responsibilities

• SEO Strategy: Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
• Digital Marketing Campaigns: Plan and execute digital marketing initiatives across multiple channels including social media, email, and paid advertising.
• AI Integration: Utilize AI-powered tools for keyword research, content optimization, and predictive analytics.
• Content Optimization: Collaborate with content creators to ensure SEO and digital marketing best practices are applied across all digital assets.
• Performance Analysis: Monitor, analyze, and report on SEO and digital marketing performance metrics, using AI to identify trends and opportunities.
• Regional Coverage: Lead initiatives tailored to the Australia, Singapore and Indonesia markets, ensuring localized strategies and culturally relevant content.
• Cross-functional Collaboration: Work closely with marketing and operations teams to align SEO and digital marketing initiatives with business goals.

Qualifications

• Proven experience in SEO and digital marketing with measurable results.
• Strong understanding of AI applications in digital marketing.
• Proficiency in SEO tools (e.g., Google Analytics) and AI-driven platforms.
• Excellent analytical, problem-solving, and communication skills.
• Strong computer skills, including proficiency in data analysis, and digital collaboration tools.
• Ability to stay ahead of industry trends and emerging technologies.