Social Content Manager- Laura Mercier

About Us

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About the Role

The Social Content Manager owns the strategy and execution of Laura Mercier’s global organic social program. Reporting to the Executive Director, Consumer Paid, Owned & Earned with critical input and collaboration with the Laura Mercier Head of Brand & Brand Artistry lead, this role sets the brand’s social direction, builds high-performing content across priority channels, and serves as the day-to-day partner for agencies and social tools with measurable positive results. The role balances creativity, storytelling, consumer insight, and data-driven decision making, and works closely with brand marketing, influencer and PR, paid media, and creative teams to bring the brand’s stories to life. You’ll be a strategic creative operator. You’ll write the plan, work with our creative team to make the content, read the data, and change course when something isn’t working. This critical role is on the cultural pulse of beauty with a makeup artist POV true to our founder.

Primary Responsibilities

• Own the Laura Mercier social content strategy, including channel priorities (TikTok, Youtube, Facebook, Pinterest), content storytelling pillars, and annual planning, aligned to business goals and brand positioning.

• Analyze performance weekly with our internal social listening and reporting tools, optimize content in real time, and turn insights into strategy recommendations.

• Track key metrics such as engagement rates, reach, video views, follower growth, SOV, content hit rate, trend response time, Creator & UGC output, community response time and calendar adherence, maintain measurement scorecard.

• Track platform trends, tools, and competitor activity, and bring recommendations that keep the brand ahead of the curve and maintain/ publish a brand score card.

• Build the social content calendar, and tentpole plan around business priorities, aligning it with product launches, core support, retailer moments (such as Sephora and Ulta exclusives and Amazon promotions), and critically - cultural moments.

• Lead and write creative briefings with internal and external partners, developing engaging, culturally relevant ideas that fit each platform (Instagram, TikTok, YouTube, and others).

• Together with creative, build and run the production workflow for shoots, timelines, and post-production, with clear approval authority and routing between creative, brand, and leadership.

• Use the in-house content studio to produce agile, lo-fi content, and partner with creative teams and agencies on higher-production work.

• Serve as the primary day-to-day contact for agencies and social tools, including evaluating and onboarding new platforms, setting scope and SLAs, managing vendor performance, and owning tool budgets.

• Identify opportunities to use UGC and in-house creator content in brand storytelling. (Note, managed influencer partnerships remain with the influencer team.)

• Partner with brand leads to ensure social priorities reflect each brand initiative while staying true to the central strategy.

• Provide oversight for community management and support the junior community team in keeping engagement timely, on-brand, and genuine.

Qualifications

• 5+ years of experience in social media and content strategy, ideally in prestige beauty, fashion, or consumer lifestyle.

• Beauty experience, or a strong editorial or publishing background in beauty or lifestyle

• Proven experience setting and executing a social strategy for a brand, including managing brand accounts across Meta, TikTok, and YouTube.

• Strong feel for culture: you know how beauty conversations move online and can tell what will land and aren’t afraid to test and learn

• Data-fluent: comfortable reading platform analytics, setting targets, and making decisions from the numbers, connecting to business goals and reporting out to sr leadership

• Excellent written and verbal communication, with sharp attention to detail on consumer-facing content

• A collaborator who can work across creative, commercial, and retail teams with limited resources

• A self-starter who makes decisions quickly and can move from idea to execution fast

• Experience managing agencies, vendors, or social tools, including evaluation, onboarding, and performance management.

• Experience working with Creative to implement production workflow, ideally with an in-house content studio and a focus on strong brand right content hooks.

• Analytical mindset with hands-on experience in social listening, publishing, and reporting tools.
• Strong project management and organizational skills, with the ability to lead through ambiguity and balance multiple priorities in a fast-paced environment.

What Orveon Offers You

You are a creator of Orveon’s success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We’re a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.

Pay Transparency - One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $98,000-$120,000 supplemented with all the amazing benefits above for full-time employees!

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”. Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at https://www.orveonglobal.com/career to verify the posting and apply through our secure online portal.