Social Media Coordinator

Overview

For more than 50 years, Vann York Auto Group has built a strong reputation as a rewarding place to grow a career. As our organization continues to expand, we are seeking a Social Media Coordinator to join our marketing team and help tell the stories of our dealerships, employees, customers, and community.

Job Summary

The Social Media Coordinator is responsible for growing awareness, engagement, and digital traffic through original, audience-focused content. This includes photography, short-form and long-form video, graphics, Stories, Reels, and other content for the social platforms supporting Vann York Auto Group’s seven Triad locations. The coordinator will maintain the distinct voice of each dealership and manufacturer brand while reinforcing a consistent Vann York Auto Group identity.

The ideal candidate is a creative, organized self-starter who works well both independently and collaboratively. This position will work closely with the marketing team to maintain a cohesive company message and partner directly with dealership general managers to support store-level goals. The Social Media Coordinator will build relationships with frontline employees, including sales consultants, service advisors, and technicians, to encourage participation in content creation. The position will also collaborate with Human Resources to communicate employee news, career opportunities, recognition, and company updates.

Responsibilities

• Implement and maintain a results-driven organic and paid social media strategy.
• Develop and manage a content calendar, including weekly plans for producing, scheduling, and publishing content across seven dealerships.
• Create original content for Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Produce photography, short-form video, long-form video, graphics, Stories, and Reels that support dealership and company goals.
• Create content featuring:
• New and pre-owned vehicle promotions
• Vehicle features, technology, and ownership education
• Customer testimonials and delivery experiences
• Employee profiles and recognition
• Career opportunities and workplace culture
• Community involvement and dealership events
• Sales, service, parts, and accessories promotions
• Write platform-appropriate captions and calls to action that reflect each dealership’s audience and brand voice.
• Monitor social channels and respond promptly and professionally to comments, messages, questions, and customer concerns.
• Escalate sensitive customer concerns to the appropriate dealership or department leader.
• Identify and develop relationships with local influencers, community partners, manufacturers, and other industry professionals.
• Monitor platform trends and recommend appropriate opportunities for Vann York Auto Group and its dealerships.
• Attend dealership and community events to capture and publish timely social media content.
• Create branded graphics using Canva or comparable design tools.
• Photograph company events, employee headshots, vehicles, and dealership activities.
• Edit video content for multiple formats and platforms, including vertical and horizontal video.
• Establish and monitor key performance indicators, such as reach, engagement, follower growth, video views, traffic, leads, and campaign results.
• Prepare weekly performance reports for dealership and marketing leadership, highlighting results, trends, and recommended next steps.
• Maintain organized digital files for photos, videos, graphics, and other content assets.
• Ensure content follows company standards, manufacturer brand guidelines, platform requirements, and applicable disclosure requirements.

This job description does not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• Communication and customer service skills.
• Demonstrated experience in social media content creation, especially for Facebook, Instagram, and YouTube.
• Photography and videography experience with a portfolio of previous work.
• Experience creating graphics on Canva or other editing platform.
• Video editing experience for short- and long-form with a portfolio of previous work.
• Strong copywriting skills.
• Ability to understand historical, current and future trends in the social media space.
• Understanding or ability to understand the Triad community.
• Understanding or ability to understand auto retail, specifically the Honda, Toyota, GM/Buick, Chevrolet, Nissan, Subaru, Kia and Hyundai brands. Automotive experience not required.
• Time management skills.
• Demonstrated experience in paid social campaign strategy preferred.

This is an on-site position that requires regular travel among Vann York Auto Group locations. The role may occasionally require evening or weekend availability for dealership, employee, and community events. Equipment will be provided by the company, though the coordinator is welcome to use their own if they prefer.

Applicants should submit a portfolio or links to examples of photography, videography, graphic design, copywriting, and social media content.

Terms

We are an equal-opportunity employer.

Work schedule

• Monday to Friday
• Weekend availability
• 8 hour shift

Benefits

• Paid time off
• Paid training
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Employee discount
• Other
• 401(k) matching