Social Media Marketing Specialist (Uplay)

Key Responsibilities

• Grow and manage Uplay’s online social presence to increase brand awareness and customer engagement
• Develop and execute a bold, innovative social media strategy that positions Uplay as Ucom’s TV and media platform.
• Oversee and actively participate in content creation, storytelling, and campaign execution across Facebook, Instagram, and TikTok to directly drive engagement and follower growth
• Create high-quality, engaging content—including short-form videos, reels, static posts, stories, and captions—that aligns with brand voice, tone, and visual guidelines
• Interact and engage with our audience and respond to inquiries
• Optimize and analyze posts for engagement
• Manage day-to-day posting, scheduling, publishing, and profile optimization (including bios and highlights)
• Schedule posts at optimal times for maximum reach
• Assist in the planning and execution of social media campaigns
• Support product launches, promotions, and campaigns through targeted social content
• Partner with marketing and product teams to align social media with broader brand goals.
• Keep up-to-date with industry trends, social media best practices, and platform updates
• Use social media analytics tools to track the performance of campaigns and content.
• Provide regular reports on key metrics and insights to evaluate the success of social media efforts.

Requirements

• At least three years of experience in a social media management roles
• Ability to tell engaging stories with posts and pics
• Creative, out-of-the-box mindset
• Awareness of the latest trends across social platforms
• Organizational skills and attention to detail
• Demonstrated ability to create engaging short-form video and written content
• Excellent copywriting, storytelling, and communication skills
• Direct experience working with some/all of the following: Instagram, TikTok, Facebook
• BA|BS degree or equivalent work experience
• Written and verbal communication skills of Armenian and English, Russian