Solution Expert- Marketing platform (m/f/d)
Summary
Design and improve the technical solution architecture for METRO's Marketing Automation platform, focusing on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations. Act as the bridge between business needs and technical execution, configuring solutions, supporting integrations, and troubleshooting campaign execution and data flows.
Your Responsibilities:
- Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations;
- Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance;
- Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams;
- Collaborate with developers, QA, support teams, product owners, country stakeholders and external vendors to ensure reliable implementation, testing, release and operations;
- Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data and downstream reporting needs;
- Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration and integration topics;
- Continuously improve performance, scalability, reliability, monitoring, documentation and supportability of the deployed solution;
- Act as technical SPOC for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards and platform adoption.
Required key competencies and qualifications:
- Proven experience as a Solution Expert, Technical Product Specialist, Marketing Technology Consultant, Application Expert or similar role in a complex technology environment;
- Hands-on experience with at least one major Marketing Automation or customer-engagement platform. Adobe Journey Optimizer and Adobe Experience Platform experience is strongly preferred;
- Experience with one or more of the following platforms: Adobe Journey Optimizer, Optimizely, Sinch, OneTrust or comparable marketing technology, experimentation, messaging or consent-management solutions;
- Practical knowledge of marketing campaign execution across channels such as email, push, WhatsApp, RCS, Viber, SMS or in-app messaging;
- Solid understanding of customer data, audiences, segmentation, event-triggered automation, journey orchestration, consent usage, preference management and campaign activation concepts.
- Ability to work with APIs, data mappings, integration concepts, event flows, payload structures, testing scenarios and technical documentation;
- Strong analytical skills, with the ability to break down complex business processes and technical dependencies into clear solution designs;
- Ability to explain technical concepts clearly to business stakeholders and translate business objectives into precise technical execution guidance;
- Very good written and spoken English.
What we offer at METRO.digital?
Hybrid and agile work: thrive in a flexible, multicultural environment.
At METRO.digital, we promote work-life balance through a hybrid working model. You’ll be part of self-organizing, multicultural teams that collaborate in an agile setup.
People development: when you grow so do we!
We want you to become the best version of yourself with individual and company-wide programs and trainings for people development. Focused among other on development, leadership, appreciation ... it´s time to upskill your career.
Support with individual solutions: we are people-caring!
We offer support whenever you need it - at every stage of your professional journey.
Want to know more about all our benefits? Discover more here.
Let´s connect soon. Apply for the role now!
Position grade within our career framework: Solution Expert (Md5 & Md7).
