Sr Growth Manager

# Sr. Growth Manager ## Company Overview OpenPlay Technology Pvt. Ltd. is a leading multiplayer skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay provides the perfect atmosphere for creativity and development through a culture of empowerment, openness, and collective ownership. The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. The Real Money Gaming (RMG) space is the biggest contributor to the gaming business, accounting for over 40%. OpenPlay's flagship brand, Classic Rummy, is redefining the gaming experience for the Indian audience while ensuring compliance with Indian legal requirements and responsible gaming practices. ## Job Summary The Sr. Growth Manager is a senior leadership role reporting directly to the CEO. This position is responsible for driving business growth by integrating the efforts of cross-functional teams to achieve organizational goals. The role entails complete ownership of the player lifecycle and experience, with a focus on building a data-driven customer-centric approach and identifying key opportunities to scale the business rapidly. ## Responsibilities - Develop and execute a comprehensive growth strategy, including monthly, quarterly, and annual goals, in collaboration with marketing, product, and data teams to drive player acquisition, retention, and contribution. - Create customer segmentation and establish strong loyalty programs to enhance gameplay and customer engagement. - Collaborate closely with the product team to innovate product formats and identify new game segments and customer categories based on market benchmarking. - Conduct continuous data-driven A/B experiments to identify opportunities across the player lifecycle. - Conceptualize and implement CRM initiatives, including tournament and bonus optimization, to reactivate inactive players and maximize Lifetime Value (LTV). - Deliver exceptional player experiences by crafting customized journeys, personalized communication, and support while leveraging product excellence. - Ensure a robust governance framework, including performance reporting, review, and analysis. - Improve user engagement through innovative product features that have a direct impact on LTV. - Build and mentor a high-performance team for the organization. ## Qualifications - **Educational Background**: - Graduate (any specialization) from a top institute is a must. - MBA (or equivalent qualification) from a tier-I institute is preferred. - **Experience**: - 5+ years of total experience in Customer Relationship Management (CRM) or Growth roles in a high-growth digital environment. - Overall experience should be under 10 years. - Prior experience in the gaming industry is a plus. - Proven track record of driving growth in customer retention or acquisition within a fast-paced environment. - **Technical Skills**: - Expertise with CRM and marketing tools. - Proficient in advanced data analytics and tools. ## Preferred Skills - Strong analytical and problem-solving skills. - Implementation expertise in business strategy. - Ownership mentality and bias for action. - Excellent communication skills and executive presence. - Ability to manage stakeholders and teams effectively. - Result-oriented with agility in execution. ## Experience - Minimum of 5 years in relevant roles, with a total experience of less than 10 years. - Experience should include managing a team and collaborating with cross-functional teams in a digital growth context. ## Environment - The typical work setting is in Hyderabad. Specific remote or in-office arrangements are not mentioned. ## Salary - Salary information is not specified. ## Growth Opportunities - Opportunities for career advancement within the company are implied but not detailed. ## Benefits - Information about offered benefits is not provided.