Sr. Growth Marketing Manager, Ring Business
Posted Updated
Description
Ring's mission is to make neighborhoods safer, and businesses are an integral part of it. The Amazon Key and Ring teams empower customers to seamlessly manage access to their homes and businesses. We are looking for a results-driven Sr. Growth Marketing Manager to own demand generation for Ring Business and build a repeatable engine that acquires new business customers at scale.
This is a builder's role. Business demand does not always exist, in many of our segments it has to be created. You will own the full demand funnel across both established and new channels, deciding where to invest, what to test, and what to scale. You will operate with an entrepreneurial mindset and a sprint-based approach: form a hypothesis, run a tightly-scoped test, read the data, and double down or kill it fast.
You will: i) own and execute the Ring Business demand generation strategy across the funnel; ii) stand up, test, and scale new acquisition channels; iii) run a rigorous test-and-learn operating cadence; and iv) deliver the reporting and insight that steers investment. As a senior individual contributor, you will set the plan, influence cross-functional partners, and be measured on business outcomes.
Key job responsibilities
- Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
- Scale established channels: Drive performance across in-market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
- Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P-led / influencer content) to create demand where it does not yet exist.
- Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
- Develop and localize B2B materials:Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
- Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.
A day in the life
In this role you balance strategy with hands-on execution to drive B2B growth. You set the demand gen plan, then get into the detail of making it work. A day might include reviewing live campaign performance and reallocating spend, scoping the next channel test, briefing and localizing creative for EU markets, pressure-testing a targeting segment with the analytics team, and preparing the week's demand gen read-out for leadership. You work closely with sales, product, finance, and regional teams — and you are comfortable moving fast, making decisions with incomplete data, and owning the outcome.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.
This is a builder's role. Business demand does not always exist, in many of our segments it has to be created. You will own the full demand funnel across both established and new channels, deciding where to invest, what to test, and what to scale. You will operate with an entrepreneurial mindset and a sprint-based approach: form a hypothesis, run a tightly-scoped test, read the data, and double down or kill it fast.
You will: i) own and execute the Ring Business demand generation strategy across the funnel; ii) stand up, test, and scale new acquisition channels; iii) run a rigorous test-and-learn operating cadence; and iv) deliver the reporting and insight that steers investment. As a senior individual contributor, you will set the plan, influence cross-functional partners, and be measured on business outcomes.
Key job responsibilities
- Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
- Scale established channels: Drive performance across in-market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
- Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P-led / influencer content) to create demand where it does not yet exist.
- Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
- Develop and localize B2B materials:Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
- Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.
A day in the life
In this role you balance strategy with hands-on execution to drive B2B growth. You set the demand gen plan, then get into the detail of making it work. A day might include reviewing live campaign performance and reallocating spend, scoping the next channel test, briefing and localizing creative for EU markets, pressure-testing a targeting segment with the analytics team, and preparing the week's demand gen read-out for leadership. You work closely with sales, product, finance, and regional teams — and you are comfortable moving fast, making decisions with incomplete data, and owning the outcome.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.