Sr. Marketing Manager

Position Purpose:

The Sr. Marketing Manager will be responsible for leading the Product Marketing Team. Leads efforts to develop marketing vision, strategy, and objectives for current and new products in all segments. Also responsible for specific segment product planning, strategy, objectives, new product pricing strategy, development, launch, and support for assigned product lines. Leads the Tech Services team.

Essential Functions:

• Assist with developing near and long term strategic direction using understanding of market trends, customers, and competitor dynamics.
• Assist with establishing and maintaining appropriate systems for measuring all key areas of the business.
• Direct MARCOM activities through corporate resources.
• Product Marketing Group Management
  • Leads, manages, and develops Segment Managers, Marketing Analyst, and other direct reports.
  • Responsible for overall market share growth for Hendrickson Truck and Spring products.
  • Develops and communicates marketing strategies to meet or exceed marketing objectives.
  • Communicate with Sales Organization on a regular basis.
  • Develops annual marketing / business plan with support from Marketing Segment Managers
  • Develops and coordinates the timing and implementation of detailed market and sales plans to support new products.
  • Directs the production of all sales support materials, advertising and promotion plans for Hendrickson Truck & Spring products.
  • Analysis of market segments to discover concerns, opportunities, and improvement needs.
  • Lead and support continuous improvement activities, including enhancements of current and development of new department processes.
  • Responsible for managing marketing budget.
  • Responsible for new product pricing and profitability.
  • Responsible for developing and presenting business cases for new business development.
  • Builds and maintains relationships with OEM customer counterparts.
  • Participates in product planning meetings with OEM customers.
  • Manages sales concession, seed unit and rebate programs.
  • Other duties as assigned.
• Product Segment Management
  • Oversee the development and execution of the annual business & marketing plan for assigned segment & associated product lines.
  • Oversee the creation of pricing strategy for new products or customers. Approves production and maintenance of all print and digital sales support materials, advertising, and promotion plans for assigned segment / product lines.
  • Support assigned products at trade shows, coordinate with MARCOM on priorities and key messages for each show.
  • Reviews the development and analysis of market surveys to discover concerns, opportunities, and to define improvement needs.
  • Create training curriculum for new employees and the sales team, participate in training events as the subject matter expert for assigned products.
• Technical Service & Aftermarket
  • Leads, manages and develops the Technical Support and Technical Publications team.
  • Assist in technical support to customer base providing proper repair procedures, input to technical publications and support the regional service manager.
  • Reviews and approves technical publications and vehicle applications.
  • Identify, verify and inform division on field concerns.
  • Lead field program initiatives when appropriate.
  • Supports the facilitation of warranty-driven product resolution.
• Other duties as assigned.

Education and Training

• Bachelor’s degree in marketing or business, MBA preferred.

Minimum Qualifications

• 10 years of Industrial marketing or related experience in some/all of the following:
  • Sales/marketing management.
  • Sales/marketing data analysis.
  • Marketing research and surveys.
  • Advertising/Customer communications.
  • Sales promotion literature development/catalogue or product positioning.
  • Product Management.
• Computer literacy with Windows environment.
• Automotive and/or Commercial Vehicle industry experience preferred.
• Active involvement with new product launches.
• Experience in initiating cost reduction programs.
• Have a basic mechanical/technical aptitude (to communicate features/benefits to customers).
• Travel when required.

Physical Demands

• Frequent sitting and working at computer for extended periods of time.
• Ability to travel as required.

Environmental Conditions

• Office setting.
• Minimal exposure to R&D lab and manufacturing setting.

Behavioral Traits

• Ability to manage multiple projects at the same time.
• Excellent presentation, written and verbal communication skills.
• Excellent leadership skills.
• Negotiation skills.
• Problem solving skills.
• Self-motivated with good organization and planning skills.
• Must have good people skills and be able to develop good working relationships with customers, distributors, sales group, staff, etc.
• Able to act independently, efficiently, and ability to close open issues.
• Results oriented.
• Must be assertive.
• Able to participate effectively on a team.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.