Velex Hub - Social Media Manager

About Us: Velex Hub, is an Innovation & Growth Network based in Kenya, with a presence across the MEA region. We help businesses drive digital transformation and achieve sustainable growth. Our Business Growth Club brings together entrepreneurs, investors, and key players in the tech ecosystem to foster collaboration and share resources. Through our Center of Excellence for Growth Marketing, Media & Communications, we provide services in digital marketing, strategic planning, market research, and event management. Our team is passionate about innovation and dedicated to helping businesses succeed in a competitive landscape.

Position Overview:

We are looking for an experienced and creative Social Media Marketing Manager to develop and execute our social media strategy. The ideal candidate will be responsible for managing and growing our social media presence across various platforms, engaging with our audience, and developing campaigns that drive brand awareness, engagement, and conversions.

As the SMM Manager, you will lead the strategy, content creation, and execution of social media campaigns, while collaborating with other marketing teams to align social media efforts with broader marketing goals.

Responsibilities:

• Social Media Strategy Development: Create and implement a comprehensive social media strategy to enhance brand visibility, engagement, and community growth across all platforms
• Industry Research and Trend Analysis: Stay updated on the latest social media trends, platform changes, and best practices to ensure the brand remains relevant and innovative
• Content Creation and Management: Oversee the production and curation of high-quality, engaging content, including articles, posts, and visuals, while coordinating tasks with graphic designers
• Content Calendar Management: Maintain a well-organized content calendar to ensure consistent and timely posting aligned with marketing objectives
• Brand Consistency: Ensure the brand’s voice, messaging, and visual identity remain consistent across all social media channels
• Community Engagement: Monitor and manage the brand’s online communities, fostering positive relationships through meaningful interactions and prompt responses to comments and messages
• Influencer and Advocate Collaboration: Build and nurture relationships with influencers and brand advocates to expand the brand’s reach and credibility
• Campaign Management: Plan, execute, and optimize paid social media campaigns to drive traffic, generate leads, and achieve sales goals
• Performance Tracking and Reporting: Track key metrics and KPIs, using data insights to refine strategies and improve performance, while providing actionable reports to leadership
• Cross-Functional Collaboration: Work closely with designers, outsourced marketing teams, and internal departments to ensure alignment across all marketing initiatives
• Data-Driven Decision Making: Use data to generate actionable insights, recommend improvements, and drive innovation in social media efforts

Requirements:

• Bachelor’s degree in marketing or a related field

• 3+ years of experience in social media marketing, with a proven track record of successful campaigns

• Strong knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.)

• Excellent written and spoken English language skills

• Strong understanding of social media advertising, and content marketing principles

• Excellent written and verbal communication skills

• Creative mindset with the ability to adapt content for different platforms and audiences

• Strong organizational skills and ability to manage multiple projects simultaneously

What we offer :

• Be part of a creative, dynamic team focused on innovation

• Opportunities for career growth and development

• A supportive, collaborative work environment

• Competitive salary and benefits package