Assistant Store Manager

Position Title: Assistant Store Sales Manager
Location: Easton Town Center
Brand: Cheryl's Cookies

Position Summary

The Assistant Store Sales Manager supports all store operations and is accountable for contributing to the achievement of the store’s sales and profit plan. This role partners with the Store Manager to drive sales performance, deliver exceptional customer service, develop team members, maintain merchandising standards, and ensure compliance with loss control and financial procedures.

Key Responsibilities

Sales & Profitability

• Drive weekly, monthly, and annual sales goals to achieve the store’s profit plan.
• Contribute through personal sales performance and overall team sales results.
• Support inventory control, expense management, and loss prevention initiatives.
• Participate in the budgeting process and assist in implementing store-level financial guidelines.

Customer Experience

• Deliver exceptional customer service to every guest.
• Resolve customer concerns promptly and professionally.
• Ensure timely follow-up on outstanding service issues.

Team Leadership & Development

• Assist with recruiting, hiring, onboarding, and training team members.
• Foster a positive, productive, and team-oriented work environment.
• Support performance management processes, including exempt and non-exempt performance evaluations.
• Motivate and develop associates to achieve individual and team goals.

Merchandising & Operations

• Ensure adherence to brand merchandising standards and visual presentation guidelines.
• Maximize sales per square foot by executing visual objectives effectively.
• Follow brand “Got to Market” processes.
• Maintain proper stock levels, including ordering, rotating freezer products, and monitoring supplies.

Communication

• Participate in planning and facilitating store meetings and training sessions.
• Review and communicate updates from memos, emails, and product knowledge materials.
• Utilize store communication tools to maintain alignment between staff and leadership.

Loss Prevention & Financial Controls

• Uphold waste, damage, and donation guidelines.
• Complete financial reporting accurately and meet established deadlines.
• Research and resolve register discrepancies.
• Perform banking procedures and communicate financial issues to appropriate leadership.