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Wpromote

Director, Earned and Owned Strategy

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Description

The Role
We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.

You Will Be

Leading Enterprise Client Strategy & Growth

  • Acting as the executive strategic lead on key accounts, accountable for client success

  • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers

  • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Driving AI-Era Search Leadership

  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences

  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

  • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

  • Leading cross-functional planning across key content activations

  • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

  • Identifying and capturing new organic growth opportunities across search and local search ecosystems

  • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

  • Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

  • Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

  • Working experience with Web Analytics and SEMRush or similar SEO platforms

  • Proven success managing large-scale, enterprise search and content transformation initiatives

  • Deep understanding of AI Search evolution and organic discoverability trends

  • Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

  • Strong cross-functional collaboration skills with the ability to unify teams across channels

  • Exceptional presentation and executive communication skills; confident advising senior client leadership

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $118,000 - $140,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via email addresses. If you see a posting elsewhere that is not reflected on , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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