Head of Lead Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Lead Generation based in Netherlands.

We are looking for a hands-on and strategic Head of Lead Generation to build, manage, and scale high-performing lead generation operations. With cold calling as your primary focus, you will combine practical sales expertise with the ability to lead, coach, and develop a team of outbound professionals. You will take ownership of lead generation performance, refine existing strategies, and explore additional channels to reach potential B2B customers. By leveraging technology, AI tools, and automation, you will help make outbound processes more efficient and scalable. This role offers the opportunity to shape a growing sales function within an ambitious, fully remote environment focused on delivering high-quality professional training.

As Head of Lead Generation, you will oversee both the day-to-day execution and the strategic development of outbound activities, ensuring consistent performance and continuous improvement.

• Conduct B2B cold calls to identify and qualify potential customers and schedule meetings for the sales team.

• Lead, train, and coach the cold-calling team, supporting new team members and improving overall call quality and performance.

• Develop and refine the lead generation strategy, establish clear objectives, and optimize existing workflows.

• Manage and expand additional outbound channels, including LinkedIn outreach, cold emailing, and paid advertising.

• Monitor key performance indicators (KPIs), identify opportunities for improvement, and drive individual and team target achievement.

• Create and maintain call scripts, operating standards, and best practices to support efficient and scalable lead generation.

• Leverage technology, AI tools, and automation to streamline workflows and continuously improve sales processes.

Requirements

The ideal candidate combines hands-on B2B cold-calling experience with team leadership capabilities, strong organizational skills, and an interest in using technology to improve sales performance.

• At least 1 year of practical experience in cold calling.

• Previous experience in B2B customer acquisition and outbound sales.

• Experience leading, training, and coaching sales or cold-calling teams.

• Strong technical aptitude, a process-oriented mindset, and practical experience with AI tools, particularly in sales-related applications.

• Ideally, experience with additional outbound channels such as LinkedIn outreach, cold emailing, and paid advertising.

• Strong strategic thinking combined with a proactive, hands-on approach.

• Excellent communication, coaching, and performance management skills.

Benefits

• Monthly compensation ranging from €4,000 to €10,000.

• Permanent employment contract, with freelance arrangements potentially available.

• 100% remote work, with the flexibility to work from anywhere.

• Flexible working hours.

• Opportunities for professional development and further training.

• Full-time position with a 40-hour working week.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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