Marketing Principal Director Physical AI

You will lead marketing strategy and hands-on execution across enterprise demand, category positioning, content, executive communications, social distribution, events, and trade media. You will partner with sales on account-based campaigns, measure pipeline, and build AI-driven marketing workflows with appropriate review controls.

Responsibilities

• Partner with Sales on segments, accounts, buyer needs, lead criteria, and follow-up
• Design and run account-based and industry campaigns
• Build campaign journeys, content, landing experiences, and tracking
• Report sourced and influenced pipeline using documented attribution
• Define positioning, value proposition, audience messaging, and competitive narrative
• Create videos, demos, explainers, launches, web content, presentations, and sales enablement
• Develop executive voices and manage the editorial calendar
• Distribute content across social, web, email, executive channels, and Sales
• Coordinate events, trade-media engagement, collateral, lead capture, and follow-up
• Build and document AI-driven workflows for marketing activities

Requirements

• 8+ years of relevant B2B marketing experience or comparable Principal-level work
• Experience owning strategy and execution in a complex technology environment
• Experience marketing enterprise AI, physical AI, robotics, or industrial technology to enterprise operations buyers
• Writing and editorial expertise for technical-product positioning and content
• Experience measuring audience or demand growth with business results
• Experience with Sales targeting, account-based programs, and pipeline measurement
• Regular use of AI tools and repeatable AI-driven workflows with measurable results
• Regular work from Redwood City headquarters
• 10–20% travel to customer sites and industry events

Benefits

• Equity
• Comprehensive medical benefits
• Dental benefits
• Vision benefits