What Principal Marketing Jobs Ask For
Across 201 open Principal Marketing postings that list skills, the ones mentioned most often are ai, go-to-market, cloud.
Updated October 28, 2026
204 open Principal Marketing postings. The percentages below are measured over the 201 of them that list skills at all.
| Skill | Mentioned in |
|---|---|
| ai | 68% |
| go-to-market | 44% |
| cloud | 43% |
| agentic-ai | 30% |
| automation | 27% |
| analytics | 23% |
| salesforce | 23% |
| observability | 20% |
| sales-engineering | 17% |
| demand-generation | 17% |
| devops | 16% |
| saas | 16% |
| sales-enablement | 14% |
| infrastructure-as-code | 14% |
| anthropic | 13% |
| grafana | 13% |
| loki | 13% |
| prometheus | 13% |
| sre | 13% |
| networking | 11% |
| api | 9% |
| agile | 9% |
| llm | 9% |
| oracle | 8% |
| python | 8% |
| sql | 8% |
| cybersecurity | 7% |
| machine-learning | 7% |
| aws | 7% |
| crm | 7% |
| accessibility | 6% |
| marketing-automation | 6% |
| azure | 6% |
| gcp | 6% |
| generative-ai | 5% |
| data-science | 4% |
| fintech | 4% |
| paid-social | 4% |
| pre-sales | 4% |
| seo | 4% |
"Mentioned in" counts postings that name the skill anywhere — including as a nice-to-have — so treat it as the ceiling, not the bar.
Browse 204 open Principal Marketing jobs →
Across all Marketing levels
Most Marketing postings never state a level. This wider list covers them too.
- ai 9,966
- analytics 8,714
- automation 5,293
- crm 5,036
- go-to-market 4,577
- seo 4,235
- demand-generation 3,633
- marketing-automation 3,256
- google-analytics 3,224
- saas 3,154
- salesforce 3,071
- ecommerce 2,995