Most In-Demand Marketing Skills
The most in-demand skills for Marketing roles right now are ai, analytics, automation — ranked across 101848 open postings.
Updated October 28, 2026
| # | Skill | Open postings | 30-day growth |
|---|---|---|---|
| 1 | ai | 9,937 | +9,937 |
| 2 | analytics | 8,690 | +8,690 |
| 3 | automation | 5,276 | +5,276 |
| 4 | crm | 5,019 | +5,019 |
| 5 | go-to-market | 4,567 | +4,567 |
| 6 | seo | 4,226 | +4,226 |
| 7 | demand-generation | 3,618 | +3,618 |
| 8 | marketing-automation | 3,244 | +3,244 |
| 9 | google-analytics | 3,218 | +3,218 |
| 10 | saas | 3,139 | +3,139 |
| 11 | salesforce | 3,060 | +3,060 |
| 12 | ecommerce | 2,993 | +2,993 |
| 13 | cloud | 2,603 | +2,603 |
| 14 | google-ads | 2,492 | +2,492 |
| 15 | lead-generation | 2,428 | +2,428 |
| 16 | sales-enablement | 2,390 | +2,390 |
| 17 | hubspot | 2,329 | +2,329 |
| 18 | business-development | 2,263 | +2,263 |
| 19 | paid-social | 2,172 | +2,172 |
| 20 | copywriting | 1,999 | +1,999 |
| 21 | email-marketing | 1,993 | +1,993 |
| 22 | stakeholder-management | 1,912 | +1,912 |
| 23 | canva | 1,753 | +1,753 |
| 24 | agentic-ai | 1,690 | +1,690 |
| 25 | content-marketing | 1,623 | +1,623 |
| 26 | meta-ads | 1,455 | +1,455 |
| 27 | sql | 1,453 | +1,453 |
| 28 | ppc | 1,424 | +1,424 |
| 29 | lifecycle-marketing | 1,332 | +1,332 |
| 30 | ab-testing | 1,255 | +1,255 |
| 31 | chatgpt | 1,185 | +1,185 |
| 32 | strategic-planning | 1,110 | +1,110 |
| 33 | community-management | 1,101 | +1,101 |
| 34 | photoshop | 1,045 | +1,045 |
| 35 | fintech | 1,008 | +1,008 |
| 36 | api | 1,004 | +1,004 |
| 37 | llm | 992 | +992 |
| 38 | influencer-marketing | 976 | +976 |
| 39 | accessibility | 955 | +955 |
| 40 | powerbi | 919 | +919 |