Senior Account Executive
Posted Updated
Description
- Meet or exceed monthly, quarterly and annual revenue and new business targets
- Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
- Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
- Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
- Manage a book of key direct and agency accounts as a strategic marketing partner
- Run needs-analysis meetings and build custom proposals grounded in client business goals
- Negotiate rates, packages and terms while protecting inventory value and pricing integrity
- Present post-campaign results and recommendations to drive renewals and upselling
- Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
- Track market trends, competitive media spending and political, seasonal and category opportunities
- Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
- Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
- Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.