Website Manager
Posted Updated
Description
About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.
What you’ll own
1) Website Development & Execution
- Build and maintain landing pages and core site experiences using WordPress and Elementor.
- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
- Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
2) Conversion Optimization
- Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
- Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or .
3) Analytics & Tagging
- Set up and maintain accurate event tracking via Google Tag Manager and GA4.
- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
4) Design & User Experience
- Work directly in Figma to iterate on high-performing layouts.
- Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
- Maintain a scalable design system and "template library" for rapid deployment across campaigns.
Day-to-day responsibilities
- Design, build, and launch new landing pages and site sections in WordPress/Elementor.
- Run QA and monitoring on pages, forms, and events.
- Partner with the Performance Marketer to ensure ads and landing page alignment.
- Run and interpret CRO tests; report wins and next actions weekly.
- Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.
Requirements
- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
- Hands-on with GA4, Google Tag Manager, and heatmapping tools.
- Demonstrated ability to improve key metrics through structured experimentation.
- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
- Eye for design - understands modern visual standards, typography, and responsive layouts.
- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.
Nice to have
- Familiarity with programmatic page generation and SEO-oriented templates.
- Experience collaborating on ad creative or video storyboards.
- Working knowledge of Looker Studio, basic SQL, or Webflow.
- Deeper design skills.
- Other areas of marketing knowledge.
KPIs you’ll be measured on
- Website Conversion Rate (Lead to Deal)
- Page speed and technical health (Core Web Vitals)
- CRO Test Velocity and Win Rate
- Number of high-quality new pages shipped per quarter
- Attribution integrity and tag accuracy
Benefits
- Competitive salary
- Performance-based bonuses
- Software for Upskilling & Productivity
- Remote-first culture - work from anywhere in the world
- Paid Time Off- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Skills
As published by lever · 24 questions · 1 written answer
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn Profile URL
Short answers (7)
- Current Monthly Salary/Compensation (USD)
- Expected Monthly Salary/Compensation (USD)
- Current Location (City, Country)
- Who referred you to this position? Enter their first and last name here. optional
- Website, blog or portfolio:
- How many years of experience do you have creating, building in WordPress and Elementor?
- Which university did you attend?
Pick from a list (16)
- What is your current availability to start? optional
- What experience level do you have for this position? optional
- How did you hear about this job? optional
- Have you worked for Wing Assistant before?
- . Are you available to work during the US timezone required for this position?
- Wing Assistants are enrolled in a screen monitoring program for Quality Assurance purposes. Are you okay with this arrangement?
- Are you open to helping clients with standard virtual assistant/admin tasks in addition to the specialized tasks associated with this role?
- Would you be willing to make phone calls on behalf of the client, as needed, if required?
- Are you willing to take on additional responsibilities and allow your role to evolve based on your skillset, previous experience, and the needs of the client to ensure a successful working relationship?
- Which industries have you worked in? (Select all that apply.) optional
- Do you have hands on experience with WordPress and Elementor?
- Do you have hands on experience with Figma?
- Do you have hands on experience with Framer?
- Do you have experience running A/B tests and interpreting conversion data?
- Do you have experience writing copy for your web pages?
- Do you have experience creating and sourcing graphics and icons for your web pages?
Written answers (1)
- Desired salary per month (in your local currency):