What Principal Sales Jobs Ask For
Across 297 open Principal Sales postings that list skills, the ones mentioned most often are business-development, ai, cloud.
Updated October 28, 2026
306 open Principal Sales postings. The percentages below are measured over the 297 of them that list skills at all.
| Skill | Mentioned in |
|---|---|
| business-development | 46% |
| ai | 40% |
| cloud | 32% |
| go-to-market | 28% |
| salesforce | 23% |
| account-executive | 19% |
| saas | 18% |
| crm | 16% |
| analytics | 14% |
| aws | 13% |
| pre-sales | 11% |
| cybersecurity | 10% |
| pipeline-management | 10% |
| automation | 9% |
| networking | 9% |
| agentic-ai | 8% |
| api | 5% |
| sales-engineering | 5% |
| lead-generation | 5% |
| sap | 5% |
| erp | 5% |
| machine-learning | 4% |
| program-management | 4% |
| virtualization | 4% |
| generative-ai | 4% |
| linkedin-sales-navigator | 4% |
| succession-planning | 4% |
| azure | 4% |
| observability | 4% |
| sales-enablement | 4% |
| ethernet | 3% |
| talent-management | 3% |
| accessibility | 3% |
| ai-enablement | 3% |
| express | 3% |
| risk-assessment | 3% |
| sql | 3% |
| zero-trust | 3% |
| contract-negotiation | 3% |
| gpu | 3% |
"Mentioned in" counts postings that name the skill anywhere — including as a nice-to-have — so treat it as the ceiling, not the bar.
Browse 306 open Principal Sales jobs →
Across all Sales levels
Most Sales postings never state a level. This wider list covers them too.
- business-development 30,302
- crm 25,429
- ai 23,906
- salesforce 21,103
- account-executive 16,365
- personal-protective-equipment 13,733
- saas 13,000
- cloud 10,400
- go-to-market 9,343
- lead-generation 8,861
- networking 8,736
- analytics 7,219